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Inside the Tornado
Inside the Tornado
📖 Book - PDF

Inside the Tornado

Geoffrey A. Moore
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pages
272 pages
language
English
format
ePUB (mobile friendly) and PDF
availableOnMobile
Available on iOS & Android
📖 Book - PDF

Inside the Tornado

Geoffrey A. Moore
Book details
Table of contents

About This Book

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado, " a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

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Information

Publisher
HarperCollins
Year
2009
ISBN
9780061808630
Topic
Business
Subtopic
Marketing

Table of contents