The Layout Look Book

Max Weber

• Publisher: Harper
• Year: 2011
• Print ISBN: 9780061149757
• eBook ISBN: 9780062129376
• Topic: Art
• Subtopic: Art General

Poster

UWE LOESCH // GER //

UWE LOESCH // GER //

UWE LOESCH // GER //

UWE LOESCH // GER //

UWE LOESCH // GER //

UWE LOESCH // GER //

Little boy // Geschichte als Argument // www.scheisse.de // Faire le beaux // Vogelfrei // Istanbul bye bye! //

Uwe Loesch’s posters communicate with extreme efficiency: only few visual elements entangle the viewer in levels of importance. Often the parts of the poster build upon themselves in the head of the viewer to a pulsating whole. Typography provides content that goes beyond the literal meaning of the printed message, creating a tense relationship with the image in which typography becomes the image itself. In the first example, the prize-winning poster that recalls the 50th anniversary of the bombing of Hiroshima, Loesch writes the code name for the bomb, “Little Boy” on the iconic, tender photo of an Asian boy. From the reciprocal effect of writing and image, the poster derives its dizzying strength. During such pointed reduction, even a blank character in the typography has meaning. An example in which typography becomes the image itself can be found in the poster created for the German Historian’s Conference of 1996. The slogan of the conference, “History as Argument,” is almost unrecognizable after being devoured by a shredder. A poster which becomes a part of the discussion of the conference.

Uwe Loesch // Düsseldorf, Germany // www.uweloesch.de //

More than 30 individual exhibitions and 100 group exhibitions, and the awarding of nearly all international design prizes prove that Uwe Loesch is one the most important current poster designers worldwide. Born in Dresden in 1943, Uwe Loesch has been working for publishing houses, companies and social and cultural organizations from his own design firm in Düsseldorf since 1968. By the beginning of the 1980s, his posters were receiving international acclaim. His pointed, content-driven images cannot be pigeon holed ina specific style, but instead anticipate numerous trends decades ahead, such as the treatment of the sharp and the obscure, the evaluation of typography as a multilayered experiential element, unconventional formats such as a poster that can be cut up into a book and much more. Internationally renowned museums like the MoMA in New York collect and show his works in their permanent exhibitions.

LAURENT FETIS // FR //

Beck: Sea Change // 2002 //

For the “Sea Change” tour of the singer/songwriter and multi-instrumentalist Beck, the Paris-based designer Laurent Fétis of Paris designed the tour poster into an idiosyncratic combination of photographs, illustrations and typographies that recall the psychedelic aesthetic of the 1960s and 1970s. The poster was printed in a limited edition of 2,000 copies.

NLXL // NL //

Volksbuurtmuseum: Buitenspel // 2003 //

The Dutch design studio NLXL designed the printed media for Buitenspel, a theater production by the Volksbuurtmuseum based upon interviews of thirty young people from “De schilderswijk”, a multicultural residential area in The Hague. In the interviews the young people express their views on their expectations of the future. Under professional direction, the same young people brought distilled excerpts from the interviews to the stage.

BLUE SOURCE // UK //

BLUE SOURCE // UK //

1Xtra //

The London-based design firm Blue Source developed a completely new visual identity for 1Xtra, a digital radio transmitter of the BBC that focuses primarily on current black music for a predominantly young audience.

DUEL // NL //

DUEL // NL //

PEK Film Festival // 2006 //

In film all colors are created from the combination of three colors: red, green and blue. By means of various large portions of these three basic ingredients, the entire light spectrum can be represented. This knowledge forms the design concept that the that the graphic design firm Duel created for the advertising media for the contemporary PEK Film Festival in The Hague. For example, the contents of the program publication are placed on full-format monochrome background images that reflect the color tones of the light spectrum: starting with red on the title page to green in the center of the publication to blue at the end. The posters follow the same concept: each of the three posters is reduced to one of the three basic colors.

Duel // Hederik van der Kolk & Bas de Koning // The Hague, Netherlands // www.studioduel.nl //

While still studying at the Academy of Fine Arts in Arnhem, we were hired to design a bookcover for an upcoming new version of a Dutch Youth Bible. Our cooperation turned out to be so fruitful that after finishing this assignment we decided to work together under the name Duel.
Duel is mainly concerned with graphic design, but we are interested in everything that concerns visuals. Our activities are very wide-ranging. Up until now we did flyers, posters, brochures, corporate identities, book design, annual reports, websites, video performances and much more.
In particular, we are very content with the line of prints we are producing for Workspace. Every print we designe...

Table of contents

• Cover
• Title Page
• Contents
• Introduction
• Magazine
• Book
• Poster
• Music
• Miscellaneous
• Photo Credits
• Copyright
• About the Publisher