Gen Z @ Work

How the Next Generation Is Transforming the Workplace

David Stillman, Jonah Stillman

• Publisher: Harper Business
• Year: 2017
• Print ISBN: 9780062475442
• eBook ISBN: 9780062475459
• Topic: Business
• Subtopic: Business Communication
• Index: Business

A generations expert and author of When Generations Collide and The M-Factor teams up with his seventeen-year-old son to introduce the next influential demographic group to join the workforce—Generation Z—in this essential study, the first on the subject.

They were born between between 1995 and 2012. At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way—and employers need to understand the differences that set them apart. They’re radically different than the Millennials, and yet no one seems to be talking about them—until now. This generation has an entirely unique perspective on careers and how to succeed in the workforce.

Based on the first national studies of Gen Z’s workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves, Gen Z @ Work offers the knowledge today’s leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers. Ahead of the curve, Gen Z @ Work is the first comprehensive, serious look at what the next generation of workers looks like, and what that means for the rest of us.

INDEX

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Abdul, Paula, 137

affinity groups in the workplace, 109

Airbnb, 70

Alper, Keith, 272–73

Amanpour, Christiane, 164

Amazon effect, 110–11

Anderson, Chris, 141

Anderson, Leslie, 203

Apple watch, 75–76, 78

Aron, Adam, 198

attention span of Gen Zers, 13, 79, 127, 202–4

Automattic, 93–94

awareness campaigns, 261–62

Baby Boomers (1946–1964)

attitude toward remote workers, 90

career path, 204–5, 257–58

competitive nature of, 252

devotion to main job, 240

divorce rate, 35

fear of failure, 214

Gen Xers compared to, 28–29, 33, 142

and Kennedy assassination memories, 55

as managers, 264–65, 266–67

naming of, 21–22

parental influence, 29–30, 34–35

and political correctness, 160

relationship with parents, 31, 34–35

as retirees, 2

and television, 30–31

workplace structure, 112–13, 119–20, 128–29, 165, 166, 176

Baby Boomers as parents

overview, 29

communicating with their children, 33–34

extreme positive reinforcement, 163, 249–50, 253

rebellion against their parents, 32, 33

scheduling every minute, 32, 52, 208–9

sending children to college, 150

Ballmer, Steve, 184

benefits in the workplace, 187–88, 262–63

Biggerstaff, Michael, 115–17

Blue Valley Center for Advanced Professional Studies (Blue Valley CAPS), 7, 13–14, 144–49, 158

Boeing, 207

Boodie, Jeff, 87

boredom, 208–10

“Boundaryless Workforce, The” (Ceridian Corporation), 90

brand. See hyper-custom trait of Gen Zers

brand, personal, 107–8, 114–15

brick and mortar stores and online stores, 79–81

Britton, Matt, 244

Brokaw, Tom, 23, 60

bucket list, never-ending, 200–201

Buckingham, Marcus, 208

Bureau of Labor Statistics, 150, 238

businesses

e-commerce businesses, 79–81

organizational privacy, 270

partnerships with schools, 152–54

retail businesses, 79–81, 110–11, 190–92

sharing information with employees, 219–20

for solving social issues, 190–92

and task-switching opportunities, 206

Calibre One, 244–45

CAPS. See Blue Valley Center for Advanced Professional Studies

career path

overview, 257–58

customization of, 118–23, 157–58

and driven Gen Z, 257, 258–59

early development of, 147, 149, 151–53

and FOMO, 204–8

traditional careers as slow and archaic, 257, 258

Cassellius, Brenda, 231

cause marketing, 190–92

CDs vs. self-created playlist, 106

celebrity and media, 67–70

Census Bureau, 21

Centers for Disease Control and Prevention, 260

Ceridian Corporation study, 90

Challenger explosion, 54–55

charitable giving, 187

Choose Your Own Adventure (children’s books), 118

colla...

Table of contents

• Cover
• Title Page
• Dedication
• Contents
• Introduction
• The Name Game
• Mom and Dad
• Events and Conditions
• Phigital
• Hyper-Custom
• Realistic
• Weconomists
• Fomo
• Diy
• Driven
• Conclusion
• Acknowledgments
• Bibliography
• Index
• About the Authors
• Credits
• Copyright
• About the Publisher