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How Companies Win
How Companies Win

How Companies Win

Rick Kash, David Calhoun
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pages
272 pages
language
English
format
ePUB (mobile friendly)

How Companies Win

Rick Kash, David Calhoun
Book details
Table of contents

About This Book

In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group' s proprietary demand model— a strategy which multi-million dollar corporations pay premium rates to access— available to the general public for the first time. Taking the reigns from Larry Bossidy' s Execution, W. Chan Kim and René e Mauborgne' s Blue Ocean Strategy, and Kash' s own The New Law of Demand and Supply, this is a must-have for succeeding in business in the twenty-first century.

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Information

Publisher
HarperCollins
Year
2010
ISBN
9780062029454
Topic
Business
Subtopic
Management

Table of contents