Taken for a Ride
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Taken for a Ride

Bill Vlasic, Bradley A. Stertz

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  1. 432 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub
No longer available |Learn more

Taken for a Ride

Bill Vlasic, Bradley A. Stertz

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Table of contents
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About This Book

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

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Information

Year
2009
ISBN
9780061877803

Table of contents