[PDF] Punk Marketing by Richard Laermer, Mark Simmons | Perlego
Get access to over 650,000 titles
Start your free trial today and explore our endless library.
Start free trial
Join perlego now to get access to over 650,000 books
Join perlego now to get access to over 650,000 books
Join perlego now to get access to over 650,000 books
Punk Marketing
Punk Marketing

Punk Marketing

Richard Laermer, Mark Simmons
Start free trial
shareBook
Share book
pages
256 pages
language
English
format
ePUB (mobile friendly)
availableOnMobile
Available on iOS & Android

Punk Marketing

Richard Laermer, Mark Simmons
Book details
Table of contents

About This Book

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff— products, services, entertainment— and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed— one they have branded "Punk Marketing"— and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers— or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. Punk Marketing is the first shot— soon to be heard 'round the world— of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

Read More

Information

Publisher
HarperCollins
Year
2009
ISBN
9780061870583
Topic
Business
Subtopic
Marketing

Table of contents