Typography 35

Type Directors Club

• Publisher: Harper
• Year: 2015
• ISBN:
  9780062388506
• Topic: Diseño
• Subtopic: Tipografía

A showcase of the year's best typographic work in print and on screen in advertising, communications, education, marketing, and publishing.

The only annual publication devoted exclusively to the art of type, Typography 35 presents the finest work in the field for 2013. Selected from approximately 2, 300 international submissions to the annual Type Directors Club competition, the winning designs are models of excellence and innovation in the use of type design, representing a wide range of categories in diverse fields, including books, magazines, corporate branding, logos, stationery, annual reports, video and web graphics, and posters.

Each year, the Type Directors Club selects a prominent design studio or designer to curate the latest Typography book and select the winners of their annual typography competition. Tremendous creative freedom is given to each studio, allowing the annual to evolve dramatically with each new publication. Typography 35 is designed by American graphic designer, creative director, and educator Brian Collins, who was the chief creative officer of the Brand Innovation Group, Ogilvy & Mather, from 1998-2007.

TDC60 WINNERS

COMMUNICATION DESIGN

STUDENT PROJECT

DESIGN Lloyd Kim, New York / INSTRUCTOR Gerald Soto / SCHOOL School of Visual Arts, New York / PRINCIPAL TYPE Boztel / CONCEPT This is a self-portrait as geometric types and shapes.

POSTER

DESIGN Hidekazu Hirai, Nagoya, Japan / DESIGN FIRM Peace Graphics / URL peacegraphics.jp / TWITTER @peacegraphics / CLIENT Sendenkaigi Co. Ltd. / PRINCIPAL TYPE Custom / DIMENSIONS 40.6 × 85.8 in. (103 × 218 cm) / CONCEPT “Tsuzuki’s Golden Eraser” is a gift for bad copywriters in copywriter’s school. But students loved it. This poster was distributed for a tenth-anniversary event. The typography is made of a development view of a paper craft. If all the letters are composed, they will become a cube of the same size, and the cubes are erasers. The word “Congratulations” is a mirror image. The papers are traditional Japanese golden papers that POSTER are shiny under the light. The event space was decorated with these posters, and they were successful.

POSTER

DESIGN Ina Bauer and Sascha Lobe°, Stuttgart / DESIGN FIRM L2M3 Kommunikationsdesign GmbH / CLIENT American Institute of Graphic Arts 58 (AIGA), San Francisco / PRINCIPAL TYPE Akkurat / DIMENSIONS 33.1 × 46.8 in. (84.1 × 118.9 cm) / CONCEPT For the exhibition InsideOut San Francisco, curated by AIGA San Francisco, designers from San Francisco and around the world were invited to capture their image of the city in a design. Ours is a typographical rendition of the special topography of San Francisco.

SELF-PROMOTION

DESIGN Matthew Boyd, Toronto / CREATIVE DIRECTION Diti Katona° and John Pylypczak / URL concrete.ca / DESIGN FIRM Concrete Design Communication / PRINCIPAL TYPE Neue Haas Grotesk / DIMENSIONS 14 × 4 × 4 in. (35.6 × 10.2 × 10.2 cm) / CONCEPT At holiday time, Concrete sends wine and chocolate to clients, suppliers, colleagues, and friends. For the 2013 season we created a gift box made of plain corrugated cardboard silkscreened with opaque white type. The bottles of wine are wrapped in tissue that doubles as the greeting card. The tissue is bible paper that is foil-stamped with the names of everyone in the office.

CUSHIONS

DESIGN Julia Ochsenhirt, Berlin and Stuttgart / DESIGN FIRM Strichpunkt Design / CLIENT TYPE HYPE / URL strichpunkt-design.de / 60 PRINCIPAL TYPE Bodoni Classic and Chancery / DIMENSIONS 15.75 × 15.75 in. (40 × 40 cm) / CONCEPT Love letters for letter lovers: Berlin’s Mitte district is synonymous with bustling, urban energy and high acceptance of the new bohemians, who have settled there in large numbers since German reunification. Their individual form of expression and unconventional style is reflected in the black-andwhite illustrations and letters printed on the cushions in the Made in Mitte black-and-white design line, which was produced for Berlin label TYPE HYPE. There is a choice from among the twenty-six letters of the alphabet, ten numbers, and the ampersand, which must never be left out in today’s reunified Berlin. This work features sustainable production from German textile manufacturers.

BOOK JACKETS

DESIGN Rodrigo Corral, New York / CREATIVE DIRECTION Rodrigo Corral / ILLUSTRATION Erik Jones / PUBLISHER Farrar, Straus and Giroux / URL fsgbooks.com / PRINCIPAL TYPE Gill Sans Regular and custom / DIMENSIONS The Whispering Muse (hardcover): 5.1 × 7.6 in. (13 × 19.2 cm); The Blue Fox (paperback): 5 × 7.5 in. (12.7 × 19.1 cm); From the Mouth of the Whale (paperback): 5 × 7.5 in. (12.7 × 19.1 cm) / CONCEPT The author is Icelandic, which was a huge factor. The language, the myth, and philosophy and abstraction infused into his writing all inspired me. It was important to include the fantastical nature of his world. I wanted to focus on mood and tone because this book is such a layered experience. I wanted to treat the type uniquely. It’s not often that you get an author with one name that’s only four letters, so I just started to explore and have fun with the possibilities. Digital type seemed too restricting. Instead, I started ripping up paper and thinking about the most basic letterforms and letters that didn’t have to fit into a whole typeface.

BOOK JACKET

ART DIRECTION Tal Goretsky, New York / ILLUSTRATION Sean Freeman / PUBLISHER Scribner / URL imprints.simonandschuster.biz/scribner / PRINCIPAL TYPE Custom (illustrated) / DIMENSIONS 6.25 × 9.5 in. (15.9 × 24.1 cm) / CONCEPT Doctor Sleep, Stephen King’s sequel to The Shining, takes place decades later, in our time. A gang of human-looking supernatural beings called the True Knot travels around the United States in RVs, hunting for children who possess the psychic powers known as The Shining. The True Knot lives off the “steam” these children release when they are tortured and killed. The type on this cover is made of “steam,” and the evil, beautiful leader of the True Knot, Rose the Hat, is seen in the background inhaling it.

BOOK JACKET

SENIOR DESIGN Jarrod Taylor, New York / PUBLISHER HarperCollins Publishers / PRINCIPAL TYPE Akzidenz Grotesk / DIMENSIONS 6.2 × 9.25 in. (15.6 × 23.5 cm) / CONCEPT The idea was to illustrate the deep-rooted paranoia behind the various conspiracy theories discussed in the book by repeating them multiple times on a shredded (and then reassembled) document. The image of Masonic symbols on the reverse side of the jacket was an attempt to add another layer by alluding to the hidden powers at work.

BOOK JACKET

DESIGN Elena Giavaldi, New York / ART DIRECTION Christopher Brand / PUBLISHER Crown Publishing Group / URL crownpublishing.com / 64 PRINCIPAL TYPE Lettera and handwriting / DIMENSIONS 6.25 × 9.25 in. (15.9 × 23.5 cm) / CONCEPT Brave Genius tells the story of two of the twentieth century’s great minds, scientist Jacques Monod and writer and philosopher Albert Camus. They met in Paris during the French Resistance and became friends after the war. My first instinct was to walk away from the complexity of the story and focus on their faces. But still, the story had to be told in some way. That’s why I added the red and blue colors, which are meant to hint at the French flag; Camus’s signature for the writing aspect; Monod’s equation for the scientific one; and an old paper texture for the historical part of the book.

BOOK JACKET

CREATIVE Fabrizio Festa, Evan Lelliot, and Angus MacPherson, London / CEO Danny Miller / CREATIVE DEVELOPMENT MANAGER Liz Haycroft / CREATIVE DIRECTION Rob Longworth and Paul Willoughby / ILLUSTRATION Anna Dunn and Eve Lloyd Knight / URL humanafterall.co.uk / TWITTER @HumanAfterAll / DESIGN FIRM Human After All / PRINCIPAL TYPE Hand-drawn / DIMENSIONS 7.9 × 9.6 in. (20 × 24.5 cm) / CONCEPT Curious Iconic Craft: Designing Magazines That People Love is a limited-edition book on the creative processes and principles behind the award-winning Little White Lies and Huck maga...

Table of contents

• Contents
• TDC Medalist
• TDC60 Communication Design Chairwoman’s Statement
• TDC60 Judges
• TDC60 Best in Show
• TDC60 Student Design Awards
• TDC60 Judges’ Choices
• TDC60 Winners
• Typeface Design 2014
• Typeface Design Chairman’s Statement 2014
• Judges Typeface Design 2014
• Judges’ Choices Typeface Design 2014
• Typeface Design Winners 2014
• TDC 11 Originally Published 1965
• Appendix
• Type Index
• Index
• Copyright
• About the Publisher