The Entrepreneurial Imperative

Carl J. Schramm, PhD

• Publisher: Harper Business
• Year: 2013
• ISBN:
  9780062276193
• Topic: Business
• Subtopic: Entrepreneurship
• Index: Business

In 2004, Carl Schramm, president of the Kauffman Foundation, the world's leading foundation for entrepreneurship, published a groundbreaking essay with a radical premise: that Americans literally have no conception of the secret that truly underlies our economic success, and that for the United States to survive and continue to lead the world's economy, it is imperative we learn to understand and employ that secret.

The secret that has led the American economy to become the world's strongest? Our unparalleled skill as entrepreneurs. As Schramm compellingly shows in this sweeping manifesto, entrepreneurship alone—not anything else—can give America the necessary leverage to remain an economic superpower. Not technology, since everyone now has the same technology, or access to it. Not education—we are years behind other nations in this area. Not basic manufacturing, long since moved overseas from the United States. And not capital markets, now truly global entities.

Drawing on detailed research conducted by the Kauffman Foundation and on his decades of experience as an entrepreneur himself and as a leader and mentor to other entrepreneurs, Schramm persuasively demonstrates in detail what this entrepreneurial imperative means for the way we run universities and foundations, lead companies, make personal job decisions, and even conduct our foreign affairs. The Entrepreneurial Imperative will change not only the way our government, corporations, and nonprofits operate, but also our day-to-day lives as working Americans.

1

THE ENTREPRENEURIAL IMPERATIVE

America’s future in the global economy

FOR THE UNITED STATES TO SURVIVE and continue its economic and political leadership in the world, we must see entrepreneurship as our central comparative advantage. Nothing else can give us the necessary leverage to remain an economic superpower. Nothing else will allow us to continue to enjoy our standard of living. We either support and nurture increasingly entrepreneurial activities in all aspects of our society and around the globe, or run the very real risk that we will become progressively irrelevant on the world stage and suffer economically at home.

In short, entrepreneurship in our businesses and universities; in our approach to both government and foreign policy; and in our personal lives is the only answer if we hope to continue to thrive.

Aren’t there other solutions?

No.

Technology isn’t the answer, since everyone now either has the same technology or can easily obtain it. By definition, when everyone has access to the same asset, the asset itself can’t supply an edge. Only innovative, entrepreneurial ways of employing that technology can provide a comparative advantage.

Education will not keep us out in front. Many parts of the world surpass the United States in teaching skills needed for the future. While we must pay more attention to education, especially in math and the sciences, simply drawing even with countries now leading, such as Japan and South Korea, will not be enough—we won’t be ahead. We must learn new entrepreneurial ways to employ what we learn.

It is imperative that we do so: For example, we have largely given up when it comes to basic manufacturing because we simply can’t compete globally on price. Instead of running these factories, we need to exploit the advanced skills, niche opportunities, and geographic advantages that will allow American manufacturers to succeed. In a word, when it comes to manufacturing, we must become entrepreneurial.

Could our financial skills keep us ahead? It is true we possess a substantial edge in finance. We have huge sums of money to invest, and our capital markets are, indeed, the envy of the world, attracting money to our shores thanks to their efficiency and safety. But the fact is that all capital markets are now global and other parts of the world are beginning to enjoy or adopt our safeguards, so whatever sustainable advantage we have is bound to be fleeting. The only way to gain an edge is to back entrepreneurs and share in their success.

The only uniquely American resource at our disposal is entrepreneurial capitalism, and it is imperative that we nurture it. We must make sure that developing entrepreneurial systems reward risk takers who set out to be creative and innovative, who produce a product or service that allows us to do something better, faster, cheaper. It is the resulting efficiency of their efforts that permits wealth to be redeployed in ways that produce more wealth.

The message of this book is simple: entrepreneurship is America’s comparative advantage, and we need to exploit it fully both at home and abroad. We have an entrepreneurial imperative. The pages ahead explain what this means and what we must do to achieve its promise. They also discuss the effect that the entrepreneurial imperative will have on our nation and on our individual lives.

Specifically, this book examines the four key components of our nation’s economy—large corporations, government, universities, and start-up firms—and how different approaches to them will allow us to become even more entrepreneurial and what that means for us as individuals. These four institutions provide the greatest possibility for fostering entrepreneurial growth both here and abroad. Encouraging, managing, and supporting an entrepreneurial economy is central to our place in the world going forward. America enjoys both democracy and freedom, and this book shows that entrepreneurship is the force most likely to provide true freedom for individuals across the globe and here at home by giving everyone the opportunity to fulfill their potential.

Entrepreneurship is not only an integral part of our genius but also the only uniquely American resource at our disposal and we must exploit it fully.

Digging Deeper

This book discusses what it means to see entrepreneurship as our central comparative advantage and its impact on the way we:

• Start companies

• Lead large, existing companies

• Run universities

• Make our personal job decisions (where and how we choose to work)

• Conduct foreign affairs

The starting point is to define what I mean by both entrepreneurship and being entrepreneurial, then talk about how the concepts can be applied in each of the preceding areas to provide us with the greatest comparative advantage and personal freedom and enjoyment.

Entrepreneurship is the process in which one or more people undertake economic risk to create a new organization that will exploit a new technology or innovative process that generates value to others.

The entrepreneur is one who undertakes personal economic risk to create a new organization that will exploit a new technology or innovative process that generates value to others.

As you can see from these definitions, entrepreneurship is an infinitely renewable resource. Every time an entrepreneur starts a business, convinced that she has spotted a niche in the marketplace or that it is the best way to control her economic fate, it is another step forward for democratic capitalism, a system of widespread participation and opportunity that protects political and economic liberties.

As renowned economist William Baumol has observed, the entrepreneur is “an indispensable component” of growth and prosperity—“the bold and imaginative deviator from established business patterns and practices, who constantly seeks the opportunity to introduce new products and new procedures, to invade new markets, and to create new organizational forms.”

We must make such trailblazing occur more often so that America can maintain and strengthen its position in the world marketplace. Generating additional ways to help us become more entrepreneurial as a people and as a nation, however, will not involve institutionalized programs or new bureaucracies. Trying to make entrepreneurship formulaic is both impossible and a strategy that repeatedly has proven to fail. The Small Business Administration (SBA) is an excellent example of this within our government. To be blunt, very few entrepreneurial businesses owe their genesis to the SBA.

A government agency like the SBA cannot be effective in fostering innovation for two reasons. First, in the broadest sense, government was never intended to predict what entrepreneurial activities will succeed. Government employees, many of whom have never worked in the private sector let alone run a business, cannot be expected to distinguish good ideas from bad ones or offer valuable advice to an entrepreneur.

Second, in the SBA’s case, the problem is compounded by political capture. The agency is constantly used to advance the ideas of small businesspeople who are well connected to politicians. The agency will serve the political interests of the White House of the day, and reality also dictates that this includes offering help to businesses they wish to reward.

If the agency wanted to make (low-interest) loans to everyone on the same terms, it might be effective in fostering the development of entrepreneurs. As it stands now, however, from the perspective of generating and supporting entrepreneurial ventures, it is not a wise use of resources.

But it is not just government that needs to change its structured approach to entrepreneurship. Businesses, especially large businesses, must embrace the creation of entrepreneurial cultures; universities must fundamentally change the way they operate to have more of an impact on the nation’s economy. All of us need to become more entrepreneurial.

The Impact on Corporations

If large corporations are to survive, they must become much more entrepreneurial—the key is to make strategy part of every corporate conversation, big and small. Focusing on where every idea under discussion fits within the overall corporate objective is the prerequisite for making the corporation more entrepreneurial—this keeps the company focused on what it is trying to accomplish and allows it to respond faster to changes in the competitive landscape.

Typically, corporate conversations are devoted to three areas: customer relations (marketing, sales, service), product and production, and the firm’s finances. Making strategy the fourth conversation is essential. Moreover, part of this strategy discussion clearly requires a global component. Even a new technology-based firm in the middle of Alabama must contemplate the world as its market, not the state, region, or nation.

Start-up companies are particularly good at having all-encompassing strategy discussions, global and otherwise. This fourth conversation dominates discussion at all levels of such firms, because they realize that their survival depends on it. Bigger companies—where strategy discussions become more sporadic—need to model the approach of their smaller brethren if they are to become more entrepreneurial.

Accordingly, several key ideas will reshape large companies as we know them. First, bureaucracies will be radically streamlined. As companies move to closely align their organizational structures with their overall objectives, departments, functions, and people perceived as obstacles must be either repurposed or left behind.

Second, the trend of pushing authority down through the ranks to allow the organization to move faster must be accelerated, as companies realize that:

• Being entrepreneurial is their only true source of competitive advantage,

• It is imperative to execute strategy before the competition does, and

• The most effective way to make that happen is to give real authority to people who deal with customers every day.

Third, companies must actively try to hire people with the ability to operate on their own with a minimum of supervision. These people must incorporate strategy into every conversation so the organization will become continuously more focused and entrepreneurial.

The Impact on All of Us

Every one of us will be forced to become more entrepreneurial. Without taking a stance on the current administration, that single sentence may explain what President Bush means when he talks about the “the ownership society.” Each of us will have to take more control—we will each need to “own” more—of our working and personal lives. The ultimate responsibility of what happens to us will depend on us in a way that characterized the self-reliant men and women who settled the West.

The notion of the “ownership society” imposes new levels of responsibility on us personally and new levels of risk taking on the economy as a whole. Everyone is naked in the new world. No government can be rich enough or impose significant enough barriers—such as trade restrictions—to protect all of its people from economic insecurity. No institutional force such as unions can protect against the rigors of world competition.

We individually improve our chances of economic security by encouraging a world market in which hundreds of millions of people equip themselves with education—especially in math and the sciences—and respond to an increasing level of global competition in a way that best suits their own individual abilities to thrive in this new environment. This ability to anticipate and adapt to the future is what has always made America great.

Responding to challenges and taking individual responsibility lie at the core of our national character. Perhaps living on the frontier helped to shape these traits, but their origin may be further back: centuries of immigrants needed great faith in themselves to leave home for America.

While self-reliance partially defines Americans, we simultaneously believe in the importance of learning from our mistakes. This characteristic helps explain many parts of our democratic capitalist system, including bankruptcy laws that allow people to make a mistake and move forward.

The Impact on Universities

Universities must make learning about entrepreneurship—a trait that is a central component of the American character—part of the educational experience of every student. Perhaps the best way is for universities to become entrepreneurial themselves. I would even suggest that universities should be encouraged to own and operate businesses, especially high-technology businesses, much like medical schools own hospitals. Becoming entrepreneurial in the truest sense—that is, risking their own time, money, and resources—will be critical to the creation of a risk-taking capacity within the university environment.

I’ll go further: the market should decide whether a university itself stays in business. Universities should be permitted to fail and go out of business if they don’t truly serve a need. The creation of new engineering schools and new “fusion” schools such as engineering and economics or engineering and environmental protection should be emerging, as they are at Arizona State.

The Impact on American Foreign Policy

If we seek to spread democracy, our best interests lie with encouraging successful entrepreneurial economies to make the entire world wealthier.

Entrepreneurial capitalism produces expanding economies: as the pie grows, more people benefit from expanding wealth. More people own their own businesses and shares in growing businesses. More ownership will secure and strengthen democratic government. Expanding economies, as a rule, produce stable democracies, thus increasing the chance for peace.

When ideas, capital, commerce, and technology flow easily over borders, when we are increasingly linked together in reciprocal ways, and when times are good at home, people ask, Why risk what we have by going to war? If expressed as a mathematical formula, it would look like this:

entrepreneurial capitalism + widespread economic participation + stable democracies = a better chance of peace!

The inarguable conclusion is that entrepreneurial capitalism is our single most important export! If others copy our economy and if we assist them in doing so, we can expect our own wealth to grow. A network of democracies practicing American entrepreneurial capitalism will become a virtual common market more powerful than the European Union. The cluster of new democracies in Eastern Europe, if they settle on the U.S. model, will eventually force Old Europe toward new growth and stronger democracy. Th...