Automotive Management
eBook - PDF

Automotive Management

Jens Diehlmann, Joachim Häcker

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  1. 233 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Automotive Management

Jens Diehlmann, Joachim Häcker

Book details
Table of contents

About This Book

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

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