Thomas Frank coined the term 'the conquest of cool'. This book shows how this conquest is at the heart of the dynamics of contemporary capitalism. Jim McGuigan argues that 'cool capitalism' incorporates disaffection into capitalism itself, absorbing rebellion and neutralising opposition to the present system of culture and society. The book explores a huge variety of cultural examples, from the sleek images of mainstream advertising, to the fringes of artistic production, offering a vigourous critique of our understanding of subversion, resistance and counter-culturalism. Is there is still any space left for rebellion against the seductive power of the free market economy?
- 288 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Cool Capitalism
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Table of contents
- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Preface and Acknowledgements
- Introduction: On ‘Cool’
- 1. The Spirits of Capitalism
- 2. The Great Refusal
- 3. Consumer Culture
- 4. Market Values
- 5. Working Life
- 6. Anti-Capitalism Revisited
- Notes
- Index
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Yes, you can access Cool Capitalism by Jim McGuigan in PDF and/or ePUB format, as well as other popular books in Social Sciences & Media Studies. We have over 1.5 million books available in our catalogue for you to explore.