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The Intellectuals
In November 2008, a professor named Paul Gottfried stood up in front of a few dozen people at the first gathering of his newly formed H.L. Mencken Club. It was an event that, at the time, made almost no impression on the general public. It attracted no press coverage or scholarly attention. In fact, before a reporter phoned him up in 2016, Gottfried himself says it had slipped his mind that, through his speech, he had inspired the name of a nascent political movement.1
Gottfriedâs club was named after one of Americaâs most famous early twentieth-century journalists and was inspired by Menckenâs constant questioning of the âegalitarian creed, democratic crusades, and welfare statism with which American democracy was already identified during his lifetime.â2
It was not a good time for the right in America. Less than a month before, Barack Obama had been elected president, and Democrats had tightened their control on Congress. The presidency of George W. Bush was about to end amidst economic calamity and historically low approval figures.3
Gottfriedâbald, jowly and bespectacledâlooked like a central casting version of what he was: a philosophy professor at a small college in Pennsylvania. He described himself as a âpaleoconservativeââa term which, according to some sources, he also invented.4
Paleoconservativismâa Stone Age-y play on âneoconservativismââis a branch of thought thatâs had a rump of a following on the right in America for many years. Paleos dislike immigration and multiculturalism. In contrast to neoconservatives, they are skeptical of free trade and foreign military adventures. They look to the past and are strict traditionalists when it comes to gender, ethnicity, race and social order.5 It was a movement which held the seeds of the alt-right, and one that had been confined to the political fringes for decades. Before Trump, the most high-profile politician with paleoconservative leanings was Pat Buchanan, who in a presidential run in 2000 scored 0.4% of the popular vote.6
Despite the small, subdued crowd, the Mencken Societyâs first meeting in a Baltimore hotel included some key characters in what would become the brain trust of the alt-right. Peter Brimelow, a British journalist and critic of multiculturalism and immigration, attended and spoke at the conference, as did Jared Taylor, editor of the far-right magazine American Renaissance.7
Gottfried, standing in front of the audience, announced:
We are part of an attempt to put together an independent intellectual right, one that exists without movement establishment funding and one that our opponents would be delighted not to have to deal with. Our group is also full of young thinkers and activists, and if there is to be an independent right, our group will have to become its leaders.
He then launched into a ramble taking in Muslim control of the Iberian Peninsula, the last few decades of American conservative thought, Elizabeth Iâs defeat of the Spanish Armada and Flannery OâConnor.8
While it was not headline-producing stuff, Gottfried did manage to identify the broad outlines and deep concerns of what would eventually become the alt-right movement. He gave a nod to the far-right websites Takimag and Brimelowâs VDARE.com, from where most of the intellectual energy of the movement would come in the years before the alt-right gained anything like mainstream attention. He put his finger on the outsider nature of the small group and identified the Republican and conservative establishment as enemy number one.
âA question that has been asked of me and of others in this room is why we donât try to join the official conservative movement,â he said. âThis movement controls hundreds of millions of dollars, TV networks, strings of newspapers and magazines, multitudinous foundations and institutes, and a bevy of real and bleached blondes on Fox News.â
He concluded that the establishmentâor, as Gottfried put it, the âdark sideââwouldnât have them. He continued, sarcastically:
It has treated us, in contrast to such worthies as black nationalists, radical feminists, and open-borders advocates, as being unfit for admittance into the political conversation. We are not viewed as honorable dissenters but depicted as subhuman infidels or ignored in the same way as one would a senile uncle who occasionally wanders into oneâs living room.9
Although he didnât go into much detail or name names, he hinted at the alt-rightâs obsession with race-based science and questionable theories about the relative intelligence levels of different ethnic groups, decrying what he described as censorship against anyone outside of what he saw as a neoconservative and center-left consensus. âThis imperial ban has been extended even to brilliant social scientists and statisticians who are viewed as excessively intimate with the wrong people,â he said. And in just a few words he encapsulated the stubborn self-righteousness which would come to characterize the alt-right: âWe are convinced that we are right in our historical and cultural observations while those who have quarantined us are wrong.â
Gottfried never actually put a name on his imagined movement. A decade later, even as he continued to sympathize with some of the alt-rightâs leading figures, he rued being associated with it.10 But the title of his address was dramatic and catchy, and it contained the name that, in a shorter form, would stick: âThe Decline and Rise of the Alternative Right.â
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The Mencken Club continued its quest over the years of the Obama presidency, holding annual conferences and banging the drum for the âindependent right.â But a group holding meetings in Baltimore hotels with doddery professors behind lecterns wasnât ever going to build a mass movement in the internet age. Others took up the cause and advanced the idea of what was initially dubbed the âalternative right.â Chief among them was Gottfried protĂ©gĂ©e Richard Spencer. Spencerâs background included an expensive prep school in Texas and an academic careerâYale, Chicago, Virginia. He dropped out of Dukeâs Ph.D. program and eventually settled in the small town of Whitefish, Montana.11 In 2010, he founded the website AlternativeRight. com. It became the first thrust at defining the alt-right and developing a raw online communications strategy.
Spencer and Gottfried would later slightly disagree on who came up with the name âalternative right,â with Spencer claiming authorship and Gottfried insisting it was a joint effort.12 However, Gottfried was made an editor of the new site, and Spencer plucked his inspiration from the professorâs words, declaring that the effort marked âan attempt to forge a new intellectual right-wing that is independent and outside the âconservativeâ establishment.â13
AlternativeRight.com was the first of Spencerâs alt-right outlets, and, like the Mencken Club, it didnât find a huge audience at first. It was eventually shuttered in 2013. But those early missives give an insight into the formulation of the alt-right argument style. They give the overall impression of a small group of academic-minded people holed up together, lobbing words into the ether and seeing what, if anything, might stick.
Spencer aimed for a freewheeling bloggy style, using short posts to comment on news reports and, in what would later become a hallmark of the alt-right, ranging outside of the world of politics. At the same time, the worldview of AlternativeRight. com was framed in ethnic and racial terms, with posts, for instance, about how white, blonde women are naturally more attractive than black women, or pointing out violent crime against gays in majority-black neighborhoods.14
But Spencerâs goal was always to appeal to a broader audienceâincluding those who wouldnât even think of showing up at a Mencken Club meeting. Posts dealt with the stock market, state fairs, MC Hammer.15 One started by quoting a report that the rules of Scrabble would be changed to allow proper nouns and names including, Spencer pointed out, African-American names: âMattel has failed to account for Americansâ creativity in naming their offspring. Indeed, the store of possible names would seem limitless and fluid. There must be three or four different spellings of âShaniqua.â Though granted, few Chaniquas play Scrabble.â16
After a woman was recorded on a London tram shouting racial abuse at other passengers while her toddler played in her lap (âLoad of black people and a load of fucking Polish,â the woman said), Spencer opined:
Her language is crude; her feelings are real. Who can deny that her native London has been destroyed? Certainly not the Diversity on the tram, who, mouthing television commentary, can only claim theyâre doing jobs the Brits wonât. This woman has apparently been arrested for âracially aggravated public order offence.â If any were in doubt of the true totalitarian nature of Cool Britannia, let Epic Tram Lady stand as an example.17
The label âEpic Tram Ladyâ never really did catch on, however the post was an early display of the alt-rightâs style of hero worship, where activists elevate ordinary or obscure folks who perform non-politically-correct, illegal or even violent acts into feted champions.
A central tenet of both Spencerâs writings and the intellectual arm of the alt-right is the idea of âhuman biodiversityâ (HBD). There is a collection of posts tagged with that label on AlternativeRight.com. The idea is an exaggerated and simplified interpretation of complicated human genetic variation. The HBD crowd argues that because different people have different traits, and some of these traits are linked to genetics, genesâoften expressed through sorting people into tremendously broad racial and ethnic groupingsâare determinative. In its most basic ...