Copyright
Collins
A division of HarperCollinsPublishers
1 London Bridge Street, London SE1 9GF
www.BusinessSecrets.net
First published in Great Britain in 2010 by HarperCollinsPublishers
Published in Canada by HarperCollinsCanada. www.harpercollins.ca
Published in Australia by HarperCollinsAustralia. www.harpercollins.com.au
Published in India by HarperCollinsPublishersIndia. www.harpercollins.co.in
FIRST EDITION
Copyright © HarperCollinsPublishers 2010
Martin Manser asserts the moral right to be identified as the author of this work.
A catalogue record for this book is available from the British Library.
CONDITIONS OF SALE
This book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, re-sold, hired out or otherwise circulated without the publisher’s prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser.
All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the non-exclusive, non-transferable right to access and read the text of this e-book on screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse engineered, or stored in or introduced into any information storage and retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins e-books.
eBook Edition © MARCH 2010 ISBN: 978-0-007-36041-3
Version 2016-02-05
Find out more about HarperCollins and the environment at www.harpercollins.co.uk/green
Table of Contents
Cover Page
Title Page
Author’s note
Unlock the potential of your mind
Understand how your mind works
1.1 Know how your brain functions
1.2 Strengthen the right side of your brain
1.3 Strengthen the left side of your brain
1.4 Identify your learning style
1.5 Unleash your creativity
1.6 Draw a pattern diagram
1.7 Change your thinking
1.8 Develop as a whole person
Read and listen more effectively
2.1 Know your aims in reading
2.2 Read more quickly
2.3 Take in key information
2.4 Learn the SQ3R reading technique
2.5 Make sense of numbers
2.6 Interpret statistics on graphs
2.7 Listen more carefully
2.8 Evaluate what you listen to
2.9 Question the speaker
Think strategically
3.1 Take a step back
3.2 Use de Bono’s hats
3.3 Hold an Appreciative Inquiry
3.4 Apply random thinking
3.5 Take a PEST
3.6 Take a SWOT
3.7 Harvest your thoughts
Solve problems well
4.1 Generate fresh ideas
4.2 Examine causes and effects
4.3 Apply the Pareto principle
4.4 Evaluate the pros and cons
4.5 Respond creatively to problems
Develop your memory
5.1 Refresh your memory
5.2 Use mnemonics
5.3 Use the link system
5.4 Replace words with a picture
5.5 Imagine a journey
5.6 Think of a story
5.7 Remember key phrases in a talk
5.8 Remember names
5.9 Remember numbers
5.10 Remember dates
Focus your mind
6.1 Concentrate better
6.2 Become more confident
6.3 Build up courage
6.4 Take responsibility
6.5 Be positive
Inspire your mind
7.1 Balance the work-life ratio
7.2 Achieve in a team
7.3 Handle your boss better
7.4 Assert yourself
7.5 Make the most of your time
7.6 Keep an open mind
Jargon buster
Further reading
About the Author
Copyright
About the Publisher
Author’s note
The author would like to thank Hannah Murphy, Hannah Harris, Sara James and Roger Manser for their help and advice.
Unlock the potential of your mind
The mind in each one of us has the incredible capacity for thinking, understanding and decision making. This book explores how you can release the potential that is already within you.
In my working life, I’ve had to make many strategic decisions about which direction to take. Some decisions have been easy; others have come about only through much concentrated effort and creative problem solving. Some of the ways in which my work has developed have also arisen out of discoveries that have been made, it seems, by ‘chance’: being in the right time and the right place and having the right experience. Further, in the many presentations that I have given, I have had to expand my memory to remember, not only broad facts and important details, but also people’s names. So, in a way, I wish that I had had this book in my hands years ago – it would have helped me greatly!
I wish you all the best as you personally undertake one of life’s greatest journeys, to explore and use the resources of your mind. This book consists of 50 secrets, set out in seven chapters:
• Understand how your mind works. Knowing what kind of person you are is an important first step to challenging yourself and developing the full use of your mind.
• Read and listen more effectively. Improving your skills in the key perceptive areas of reading and listening will help you keep ahead of your competitors.
• Think strategically. It’s all too easy for your thinking to go round and round in circles and not make progress, so here are some practical tips to kick-start your thinking processes.
• Solve problems well. Here we apply various mindpower techniques to help you develop a wider range of ways for dealing with difficulties and making decisions.
• Develop your memory. Here is useful guidance to help you deal with the difficulties we all have in remembering information, names and numbers.
• Focus your mind. To work effectively in today’s business environment, you need to be focused, giving the tasks in hand your full attention and cultivating a positive outlook and attitude towards any problems that you face.
• Inspire your mind. You need to stimulate and nurture your mind to be able to manage – and if possible reduce – stress levels and become successful as you work with colleagues and manage your time effectively.
If you follow these seven secrets, you will be well on your way to making the best use of the vast resources that are already at your disposal in your mind.
This book will help you unlock the vast resources of your mind.
Understand how your mind works
First off, it is vital to know how your mind works best, so that you can decide which learning styles are best suited to you. In this chapter, we’ll address this, before exploring how you can develop methods for using your mind creatively for common tasks such as taking notes and researching a subject. It is all too easy to follow established ways of thinking, so you need to be challenged to change and develop as a whole person.
1.1
Know how your brain functions
If you are aware of the contrasting activities of the two sides of your brain – broadly, creative on the right, logical on the left – you will be able to work more effectively. Further, if you are working with colleagues in a team, make sure that the members’ skills complement one another.
Activities in the brain are commonly attributed to either the right side or the left, depending on their nature in the creative/logical divide. In some people, one side of the brain is more dominant than the other.
People whose left side is more dominant:
• Process information in a linear sequence easily, taking different elements and arranging them logically.
• Process words and numbers relatively easily.
• Enjoy analysing details and making lists.
People whose right side is more dominant:
• Process information as a whole more easily. First of all they see the big picture, and then look at the details.
• Process information creatively and intuitively, using their imagination relatively easily.
• Are aware of spatial dimensions.
• Enjoy learning that involves doing, feeling, touching objects and drawing illustrations in colour.
We tend to have one side of the brain that is more dominant than the other, though great scientists tend to be very well-balanced in these terms. Einstein, for exampled, enjoyed activities such as sailing, art and playing the violin.
The significance of this is:
• If you are undeveloped on one side of the brain, work at strengthening and nurturing the unused potential of the less dominant side, so that it becomes more effective. If you do this, you will find that, rather than being weakened in the area in which you are currently stronger, you will actually become stronger in both areas, and the overall performance of your mind will be improved.
• Make sure that a team of collea...