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Strategic Analysis
Strategic Analysis

Strategic Analysis

Andrea Beretta Zanoni
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pages
136 pages
language
English
format
ePUB (mobile friendly)
This book is unavailable in your country

Strategic Analysis

Andrea Beretta Zanoni
Book details
Table of contents

About This Book

In the last few years, competition has become increasingly more complex, variable and dynamic, as can be seen in phenomena like globalization and technological acceleration. To cope with the dynamism and uncertainty of competition, enterprises need capabilities that enable them to respond to competition, as well as to improve their analytical skills and knowledge in order to better manage new strategic projects.

Strategic analysis uses both quantitative and qualitative tools to understand both competitive contexts and available company resources. In Strategic Analysis: Processes and Tools, author Andrea Beretta Zanoni develops a theory of strategic analysis and offers models for the application of strategic analysis tools during all phases of the process including planning and decision-making, the development of control, and the formulation of a strategic diagnosis.

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Information

Publisher
Taylor and Francis
Year
2011
ISBN
9781136630033
Topic
Business
Subtopic
Business Strategy
Edition
1

Table of contents