The Anatomy of Persuasion
eBook - ePub

The Anatomy of Persuasion

How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and More!

  1. 208 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Anatomy of Persuasion

How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and More!

About this book

This eye-opening book will show you how the power of persuasion can help you talk to anybody about anything and get what you want from it.

Some people seem able to coerce others into anything. Do they possess a natural talent that the rest of us can never hope to imitate? 

The Anatomy of Persuasion literally dissects each step in the persuasion process. You will turn your great ideas into tangible realities as you learn how to: 

  • apply the two major principles of communication
  • perceive the needs of others
  • present the features and benefits of their idea
  • understand the subconscious decisions people often make
  • create a logical, error-free proposal (oral or written) that will win the day

The Anatomy of Persuasion provides you with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.

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Yes, you can access The Anatomy of Persuasion by Norbert AUBUCHON in PDF and/or ePUB format, as well as other popular books in Business & Business Skills. We have over one million books available in our catalogue for you to explore.

Information

Publisher
AMACOM
Year
2007
eBook ISBN
9780814417010

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Foreword
  7. Acknowledgments
  8. Introduction
  9. 1. Overview
  10. 2. Creativity
  11. 3. Two Principles of Communication
  12. 4. The Buying Process
  13. 5. The Persuasion Process: Part I
  14. 6. Needs
  15. 7. The Persuasion Process: Part II
  16. 8. Controlling the Persuasion Process
  17. 9. Features, Functions, and Benefits
  18. 10. Setting Your Objective
  19. 11. Using the Tools
  20. 12. Case Study: How to Increase Staff During a Hiring Freeze
  21. 13. Case Study: How to Get Funding for Your Program
  22. 14. Case Study: How to Be a Rocket Scientist!
  23. 15. Building Your Own Proposal
  24. 16. A Touch of the Real World
  25. 17. Can You Find the Errors?
  26. 18. Selling Your Ideas to Higher Management
  27. 19. The Anatomy of Persuasion As a Management Tool
  28. A Final Word: Thinking and Talking In Terms of Benefits
  29. Appendixes
  30. Index