
eBook - ePub
The Anatomy of Persuasion
How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and More!
- 208 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
The Anatomy of Persuasion
How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and More!
About this book
This eye-opening book will show you how the power of persuasion can help you talk to anybody about anything and get what you want from it.
Some people seem able to coerce others into anything. Do they possess a natural talent that the rest of us can never hope to imitate?
The Anatomy of Persuasion literally dissects each step in the persuasion process. You will turn your great ideas into tangible realities as you learn how to:
- apply the two major principles of communication
- perceive the needs of others
- present the features and benefits of their idea
- understand the subconscious decisions people often make
- create a logical, error-free proposal (oral or written) that will win the day
The Anatomy of Persuasion provides you with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access The Anatomy of Persuasion by Norbert AUBUCHON in PDF and/or ePUB format, as well as other popular books in Business & Business Skills. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Foreword
- Acknowledgments
- Introduction
- 1. Overview
- 2. Creativity
- 3. Two Principles of Communication
- 4. The Buying Process
- 5. The Persuasion Process: Part I
- 6. Needs
- 7. The Persuasion Process: Part II
- 8. Controlling the Persuasion Process
- 9. Features, Functions, and Benefits
- 10. Setting Your Objective
- 11. Using the Tools
- 12. Case Study: How to Increase Staff During a Hiring Freeze
- 13. Case Study: How to Get Funding for Your Program
- 14. Case Study: How to Be a Rocket Scientist!
- 15. Building Your Own Proposal
- 16. A Touch of the Real World
- 17. Can You Find the Errors?
- 18. Selling Your Ideas to Higher Management
- 19. The Anatomy of Persuasion As a Management Tool
- A Final Word: Thinking and Talking In Terms of Benefits
- Appendixes
- Index