TurboStrategy

21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly

Brian Tracy

• Publisher: AMACOM
• Year: 2003
• eBook ISBN: 9780814429303
• Topic: Business
• Subtopic: Business Development
• Index: Business

All the business wisdom in the world doesn’t matter if it doesn’t produce results. Whether your business is humming along fine or struggling to stay afloat, your company has more potential than the results show.

Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results, and now he is helping businesses reach new levels of success in this book.

Companies in all industries can get on the fast track to more focused strategy, better planning, more powerful marketing and sales approaches, and higher profits. Tracy reveals the practical techniques that the most successful businesses use to thrive, even in the toughest markets.

In Turbostrategy, you will learn how to:

• Maintain flexibility, the key to dealing with an ever-changing business landscape
• Articulate your business’ vision, values, mission, purpose, and goals
• Draw a line through the past and become your own turnaround specialist
• Hire the best people and motivate them to excellent

Through 21 strategy points and dozens of examples, stories, and quotations from world-class thinkers and corporate leaders, Turbostrategy will show any company how to turbocharge its strategy and get its business firing on all cylinders.

Table of contents

• Cover
• Title
• Copyright
• Contents
• Preface
• Introduction
• Chapter 1 Start Where You Are
• Chapter 2 Draw a Line Under the Past
• Chapter 3 Conduct a Basic Business Analysis
• Chapter 4 Decide Exactly What You Want
• Chapter 5 Design Your Ideal Future
• Chapter 6 Create a Mission Statement
• Chapter 7 Reinvent Your Organization
• Chapter 8 Select the Right People
• Chapter 9 Market More Effectively
• Chapter 10 Analyze Your Competition
• Chapter 11 Do It Better, Faster, Cheaper
• Chapter 12 Change Your Marketing Mix
• Chapter 13 Position Your Company for Success
• Chapter 14 Develop Strategic Business Units
• Chapter 15 Sell More Effectively
• Chapter 16 Eliminate the Bottlenecks
• Chapter 17 Reengineer Your Company
• Chapter 18 Pump Up Your Profits
• Chapter 19 Commit to Continuous Improvement
• Chapter 20 Concentrate on the Core
• Chapter 21 Focus on Results
• Conclusion
• Bibliography
• The TurboStrategy Process
• The TurboCoaching Process
• Index
• About the Author