The Power of Convergence

Faisal Hoque, Lawrence Walsh, Diana Mirakaj, Jeffrey Bruckner

• Publisher: AMACOM
• Year: 2011
• ISBN:
  9780814416969
• Topic: Commerce
• Subtopic: Stratégie commerciale

From technology giants to major airlines to government agencies, the landscape is littered with the shells of once-promising enterprises that failed to partner technology and business. Their lost opportunities and billions wasted provide a much-needed wake-up call to businesses. In this forward-thinking guide, author Faisal Hoque adopts that call to teach readers how to capture and leverage the power of business-technology convergence. The Power of Convergence provides the framework and mechanisms for uniting business and technology, seeding horizontal collaborations and partnering opportunities, and capturing strategic possibilities created through convergence. Readers will also discover the importance of not only laying the groundwork for the role of technology in business, but also institutionalizing operational practices to pave the way for continued success. No technology should be developed or deployed without a full vision of how it serves the greater needs of the company. Rather, technology should be so tightly intertwined with strategy that the two drive each other, with each at the ready when market opportunity materializes--however suddenly. With compelling examples of successes and failures at organizations from Ford Motor Company to the FBI, The Power of Convergence provides business leaders with the tools they need to overcome the business/technology disconnect and utilize these both to achieve sustainable results.