eBook - PDF
Visual Communication Design
An Introduction to Design Concepts in Everyday Experience
- 224 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Visual Communication Design
An Introduction to Design Concepts in Everyday Experience
About this book
Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation.
In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world.
This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.
In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world.
This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Visual Communication Design by Meredith Davis,Jamer Hunt in PDF and/or ePUB format, as well as other popular books in Design & Design General. We have over one million books available in our catalogue for you to explore.
Information
12
CHAPTERĀ
1Ā
/Ā
DESIGNINGĀ
FORĀ
EXPERIENCE
DesigningĀ
forĀ
experience
14Ā
MAKINGĀ
SENSEĀ
OFĀ
EXPERIENCE
15Ā
EXPERIENCEĀ
ANDĀ
TIME
17Ā
EXPERIENCEĀ
ANDĀ
MEDIA
18Ā
DENOTATIONĀ
ANDĀ
CONNOTATION
19Ā
SUMMARY
Table of contents
- CONTENTS
- PREFACE
- INTRODUCTION: AN EVOLVING CONTEXT FOR DESIGN
- 1 Designing for experience
- 2 The vocabulary of visual messages
- 3 Getting attention
- 4 Orienting for use and interpretation
- 5 Interacting, interpreting, and experiencing
- 6 Retaining and extending meaning
- CONCLUSION
- GLOSSARY
- REFERENCES
- CREDITS AND ACKNOWLEDGMENTS
- INDEX