Identify
eBook - ePub

Identify

Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

  1. 256 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Identify

Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

About this book

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman."

Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is.

In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s).

The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work.

A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.

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Yes, you can access Identify by Tom Geismar,Sagi Haviv,Ivan Chermayeff in PDF and/or ePUB format, as well as other popular books in Design & Design General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
HOW Books
Year
2011
eBook ISBN
9781440320477
Topic
Design
Subtopic
Design General

Contents

Title Page
Preface
Foreword
Introduction
Trademarks
Library of Congress
National Broadcasting Company
Armani Exchange
9 West 57th Street
WGBH Channel 2
WGBH Educational Foundation
Chase Manhattan Bank
Do@
National Aquarium in Baltimore
The Tennessee Aquarium
Osaka Aquarium Kaiyukan
Lisbon Aquarium
New England Aquarium
Showtime Networks
Centro
American Republic Insurance
Brennan Center for Justice
Barneys New York
Public Broadcasting Service
Half the Sky
Nissay
Turkish Leather Council
Pera Museum
Conservation International
El Mall
Alliance for Downtown New York
Public Spaces NYC
Hearst Corporation
The Museum of Modern Art
Mount Sinai
CB Richard Ellis
Factset Research Systems
MacArthur Foundation
Graphic Arts USA
JFK Presidential Library and Museum
RFK Center for Justice & Human Rights
Women’s Tennis Association
UNDP
GF Business Equipment
Environmental Protection Agency
Owens-Illinois
Rockefeller Center
Best Products
Kaya Group
Merck & Co.
Burlington Industries
Time Warner Cable
Old Chatham Sheepherding Company
Scripps-Howard
St.Joe Company
Grey Advertising
The Jewish Conversation
The Electric Circus
Gemini Consulting
CASA
Poets House
Bank of Taipei
Jonathan Rose Companies
The New School
MBTA
Karsan Automotive
Princeton University Press
National Geographic
New York University
New Leaders
SEW Infrastructure
Museum of Contemporary Art,...

Table of contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Contents
  5. Preface
  6. Foreword
  7. Introduction
  8. Library of Congress
  9. National Broadcasting Company
  10. Armani Exchange
  11. 9 West 57th Street
  12. WGBH Channel 2
  13. WGBH Educational Foundation
  14. Chase Manhattan Bank
  15. Do@
  16. National Aquarium in Baltimore
  17. The Tennessee Aquarium
  18. Osaka Aquarium Kaiyukan
  19. Lisbon Aquarium
  20. New England Aquarium
  21. Showtime Networks
  22. Centro
  23. American Republic Insurance
  24. Brennan Center for Justice
  25. Barneys New York
  26. Public Broadcasting Service
  27. Nissay
  28. Turkish Leather Council
  29. Pera Museum
  30. Conservation International
  31. El Mall
  32. Alliance for Downtown New York
  33. Public Spaces NYC
  34. Hearst Corporation
  35. The Museum of Modern Art
  36. Mount Sinai
  37. CB Richard Ellis
  38. Factset Research Systems
  39. MacArthur Foundation
  40. Graphic Arts USA
  41. JFK Presidential Library and Museum
  42. RFK Center for Justice & Human Rights
  43. Women’s Tennis Association
  44. UNDP
  45. GF Business Equipment
  46. Environmental Protection Agency
  47. Owens-Illinois
  48. Rockefeller Center
  49. Best Products
  50. Kaya Group
  51. Merck & Co.
  52. Burlington Industries
  53. Old Chatham Sheepherding Company
  54. Scripps-Howard
  55. St.Joe Company
  56. Grey Advertising
  57. The Jewish Conversation
  58. The Electric Circus
  59. CASA
  60. Poets House
  61. Bank of Taipei
  62. Jonathan Rose Companies
  63. The New School
  64. MBTA
  65. Karsan Automotive
  66. Princeton University Press
  67. National Geographic
  68. New York University
  69. New Leaders
  70. SEW Infrastructure
  71. Museum of Contemporary Art, LA
  72. White House Conference on Children Young Audiences
  73. Big Apple Circus
  74. Univision
  75. Beehouse
  76. Dime Savings Bank of New York
  77. Harvard Maintenence
  78. Hirshhorn Museum
  79. Koç Holding
  80. Arçelik
  81. Aygaz
  82. Tüpras
  83. Opet Petroleum
  84. Rahmi M. Koç Industrial Museum
  85. Koç University
  86. HarperCollins Publishers
  87. Amesco
  88. The Parkhouse
  89. Screen Gems
  90. American Revolution Bicentennial
  91. MoMA 50th Anniversary
  92. Armani Exchange 20th Anniversary
  93. Milwaukee Institute of Art & Design
  94. Pilobolus Dance Theatre
  95. Shinsegae Corporation
  96. Xerox Corporation
  97. Pan American World Airways
  98. Smithsonian Institution
  99. Mobil Oil Corporation
  100. Index
  101. Acknowledgments