Primary Greatness

The 12 Levers of Success

Stephen R. Covey

• Publisher: Simon & Schuster UK
• Year: 2015
• Print ISBN:
  9781471155833
• eBook ISBN:
  9781471155857
• Topic: Business
• Subtopic: Business General
• Index: Business

Stephen R. Covey believed there were only two ways to live life: a life of primary greatness or a life of secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness - integrity, responsibility and contribution - far outweighed the extrinsic rewards of secondary greatness - money, popularity and the self-absorbed, pleasure-ridden life that some people consider 'success'.

In his posthumous work, Covey lays out the 12 levers of success that willl lead to a life of primary greatness: Integrity, Contribution, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning and Renewal, For the first time, Covey defines each of these 12 qualities and how they can be leveraged and enacted in your daily life to lead you to success and happiness.

Table of contents

• Cover
• Half-title page
• Title page
• Copyright page
• Contents
• FOREWORD by Sean Covey
• PREFACE: PRIMARY VS. SECONDARY GREATNESS
• I How to Achieve Primary Greatness
• 1 — The Secret Life
• 2 — Character: The Source of Primary Greatness
• 3 — How to Align Yourself to Principles
• 4 — Staying on True North
• 5 — Reprogramming Your Thinking
• II 12 Levers of Success
• 6 — The Lever of Integrity
• 7 — The Lever of Contribution
• 8 — The Lever of Priority
• 9 — The Lever of Sacrifice
• 10 — The Lever of Service
• 11 — The Lever of Responsibility
• 12 — The Lever of Loyalty
• 13 — The Lever of Reciprocity
• 14 — The Lever of Diversity
• 15 — The Lever of Learning
• 16 — The Lever of Renewal
• 17 — The Lever of Teaching
• 18 — A Final Word: Get Wisdom
• A Final Interview With Stephen R. Covey
• Endnotes
• Index
• About the Author