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Sounds Good on Paper
Sounds Good on Paper
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Sounds Good on Paper

How to Bring Business Language to Life
Roger Horberry
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192 pages
language
English
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PDF
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Sounds Good on Paper

How to Bring Business Language to Life
Roger Horberry
Book details
Table of contents

About This Book

Figures of speech are everywhere. Popstar or postman, president or paperboy, the chances are you've already used a whole heap of them today without realising it.

For business writers they're pure gold. They make our words more powerful, persuasive and poetic. They add flavour to dreary standard issue language. They help us get our message across in a way that's immediate and memorable. This book takes fifty of our finest figures and explains how they can help anyone who works with words, regardless of profession, to express themselves with more style and impact.

Sounds Good on Paper is essential reading for anyone who writes as part of their job. It's a practical guide to every figure of speech you never knew you knew, including the chiasmus ("You can take the boy out of Essex, but you can't take Essex out of the boy"), tmesis ("abso-blooming-lutley") and kenning ("pencil pusher" or "coffin dodger"). It shows how you can use figures to make your words work harder and pump up your powers of persuasion. If you want to inspire and engage your readers, this book is here to help.

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Information

Publisher
Bloomsbury Publishing
Year
2010
ISBN
9781408122327
Topic
Languages & Linguistics
Subtopic
Creative Writing
Edition
1

Table of contents