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Marketing Greatest Hits
Marketing Greatest Hits
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Marketing Greatest Hits

A Masterclass in Modern Marketing Ideas
Kevin Duncan
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pages
208 pages
language
English
format
PDF
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Unavailable in your region

Marketing Greatest Hits

A Masterclass in Modern Marketing Ideas
Kevin Duncan
Book details
Table of contents

About This Book

Today thosuands of marketing books exits ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.

This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.

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Information

Publisher
Bloomsbury Publishing
Year
2010
ISBN
9781408126400
Topic
Business
Subtopic
Sales
Edition
1

Table of contents