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The Fashion Forecasters
The Fashion Forecasters

The Fashion Forecasters

A Hidden History of Color and Trend Prediction
Regina Lee Blaszczyk, Ben Wubs
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pages
296 pages
language
English
format
PDF
availableOnMobile
Available on iOS & Android

The Fashion Forecasters

A Hidden History of Color and Trend Prediction
Regina Lee Blaszczyk, Ben Wubs
Book details
Table of contents

About This Book

The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture. Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.

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Information

Publisher
Bloomsbury Publishing
Year
2018
ISBN
9781350017184
Topic
Design
Subtopic
Fashion Design
Edition
1

Table of contents