Mastering the Art of Commercial Real Estate Investing

How to Successfully Build Wealth & Grow Passive Income from Your Rental Properties

Doug Marshall

• Publisher: Morgan James Publishing
• Year: 2020
• Print ISBN: 9781937832766
• eBook ISBN: 9781642790160
• Topic: Business
• Subtopic: Entrepreneurship
• Index: Business

A comprehensive guide to proven principles and common-sense practices for successfully investing in real estate.
 
In this practical guide, real estate veteran Doug Marshall teaches you how to supplement your income—or start a new career—by investing in commercial real estate. With over thirty-five years of commercial real estate experience, including a decade of personally investing in rental properties, Marshall has explored every aspect of this lucrative market. Now, he's sharing his knowledge to show readers how to add to or even replace their current income with commercial real estate investments. 
Mastering the Art of Commercial Real Estate Investing is for both beginner and seasoned investors who want to maximize their profits with time-proven principles. Readers will learn how to:
·       Tap into the six immutable laws of commercial real estate investing to build wealth and grow income fast
·       Find the best possible loan for their property to optimize its cash flow
·       Reduce risks and remove pitfalls to keep their investing profitable
·       Know when to buy, and when NOT to buy 
·      And much, much more!

Part 1

Buying Commercial Real Estate

1

Why Invest in Commercial Real Estate?

The goal of retirement is to live off your assets, not on them.

—Frank Eberhart, author

Why should you invest in real estate, especially since there are many other types of assets to choose from? There is one overpowering reason to do so, but before I tell you what it is, I want to explain the benefits of owning commercial real estate.

FOUR WELL-KNOWN REASONS

When comparing commercial real estate to owning most other types of investments, there are four distinct advantages:

1. 1.The positive cash flow from real estate is a major advantage over owning most other types of investment. Stocks and bonds can also provide positive cash flow from their dividends. Bonds much more so than stocks, as an average dividend yield on the New York Stock Exchange is about 2 percent. But well managed CRE should generate significantly better cash flow, conservatively 6 to 8 percent and higher is not uncommon.
2. 2.1031 exchanges on the sale of investment properties allow investors to defer capital gains taxes for decades. But if you sell another type of investment, you pay the capital gains that year.
3. 3.Depreciation on real estate shelters income, reducing the investor’s income tax burden. No such tax benefit exists for owning other asset classes.
4. 4.Using debt to buy property substantially increases an investor’s cash-on-cash return. How this happens will be explained in greater detail later in the book, but for now realize that modestly leveraging a property with debt can significantly improve its return on investment. This is a huge advantage of owning CRE over other types of investments.

These four reasons for owning real estate are commonly known benefits, but there are also three not so obvious reasons why investing in real estate is far superior to owning other types of investment assets. In my comments below, I will specifically focus on comparing real estate to owning stocks, because for many investors that is the logical alternative investment to owning real estate. But I believe this comparison is true of most other types of investments, not just owning equities.

THREE NOT SO OBVIOUS REASONS

The first less obvious reason to invest in real estate rather than owning stock has to do with the concept of efficient vs. inefficient markets. In an efficient market, everyone has the same financial information. And you buy at whatever the price is. The stock market is a good example of an efficient market. Investors know the value of each stock, and they have no legal way to buy a stock below the established market price.

The real estate market, on the other hand, is a perfect example of an inefficient market. The price of a piece of property is determined by what the seller and buyer agree upon. It has very little to do with the market at large. You make me an offer, and if I agree to it, we have a deal. It’s as simple as that.

It is far more advantageous to invest in an inefficient market because you may have information that the seller doesn’t, and this can make your investment worth much more than what the seller thinks it is worth. This happens all the time. The buyer sees a for-sale listing through a different set of eyes than the seller. He sees the property, not as it is, but for what it has the potential to become. Now the seller has decided it’s time to sell, for whatever reason. He doesn’t see the property’s potential. Instead he sees the issues that plague his property. Who has the more accurate assessment of the property? No one knows with certainty, even when the sales price is agreed to between seller and buyer. But over time, the property’s true potential will become readily apparent.

So the first not so obvious advantage of owning real estate over owning common stock is that it’s possible to buy real estate at a bargain price. You can never buy stock at a bargain, only at what is considered the market price.

The second not so obvious reason to invest in real estate rather than owning other types of investments is that real estate owners have considerable influence on the outcome of their investments. They can:

1. 1.make capital improvements to tired properties,
2. 2.change management for those properties that are poorly managed, and
3. 3.re-tenant properties with better quality and higher paying tenants.

As an owner of stock, you’re a passive investor with no influence whatsoever on the value of your investment. You are truly a passive investor. You are at the whim of the emotions that control the stock market. Your particular stock might be doing well right now, but if the market takes a downward cycle, your stocks are going down in price with the rest of the market.

But the successful CRE investor is actively engaged with considerable influence on the value of his investment through a variety of ways. In commercial real estate, you actually have quite a bit of control over your investment and its potential for growth.

Finally, the third less obvious reason to invest in real estate versus stocks is no more need for retirement calculators. Yes, you heard me right, and here’s why I say this. You’ve likely seen the television commercials where people are asked how much money they think they need to save over their lifetime in order to retire comfortably. Their response is typically a shrug of the shoulders, a bewildered look, a financial guess, a “beats me,” or something equivalent. If your investments are in stocks, bonds, undeveloped land, precious metals, or other commodities, then a guess is about the best answer you can give. Who knows where these markets will be in ten years, twenty years, or thirty? It’s anybody’s guess, including the investment banking firm that produced the TV commercial.

But this is not so with commercial real estate. You can make a reasonable estimate as to how much you’ll need to have accumulated in real estate in order to retire comfortably. All you need to know are the answers to these three basic questions:

1. 1.How much annual income before taxes do you need to retire comfortably?
2. 2.When you retire, how much are you expecting to receive annually from social security or other pensions you will receive?
3. 3.What is the current cash-on-cash return you’re receiving on your real estate investments?

For example, let’s assume that you want $100,000 a year in income before taxes to live comfortably. As you get close to retirement age, the Social Security Administration sends you an annual letter stating what you will receive from them when you retire. Let’s assume you and your spouse will receive a total of $40,000 annually from social security.

Now, to determine your current cash-on-cash return on your real estate investments, add up all owner disbursements you received last year on your rental properties and then divide by the total initial cash investment in all of your properties. Depending on how good an investor you are, that could be anything, but I believe a 6- to 8-percent cash-on-cash return is a conservative estimate on well managed properties. So for discussion purposes, let’s assume your commercial real estate portfolio had a 6 percent cash-on-cash return last year. Now, let’s do the math:

$100,000	Annual pretax income required
($40,000)	Less received from social security
$60,000	Net income needed from CRE investments
6.0%	Required return on your CRE investments
$1,000,000	Equity in CRE investments

Dividing $60,000 by 6 percent results in $1 million you will need to invest to make up the shortfall from your social security checks. In other words, over your lifetime, you will need to slowly grow your real estate investments until you have $1 million invested. If you are just starting out investing in real estate, this sounds like an enormous sum. But in reality, with prudent investing, this amount is attainable, in fact, quite likely to reach.

So, in this example, in order to live comfortably, you will need to have invested $1 million in real estate generating on average a 6 percent cash-on-cash return. If you do, you will never have to worry about running out of money as long as your properti...

Table of contents

• Cover
• Title
• Copyright
• Contents
• How to Achieve Financial Freedom
• Part 1: Buying Commercial Real Estate
• Part 2: Financing Commercial Real Estate
• Part 3: Managing Commercial Real Estate
• Part 4: Selling Commercial Real Estate
• Part 5: The Road Map to Financial Freedom
• Appendices
• Notes
• About the Author
• About the Marshall Commercial Funding Website