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Film Marketing into the Twenty-First Century
Film Marketing into the Twenty-First Century
📖 Book - PDF

Film Marketing into the Twenty-First Century

Nolwenn Mingant, Cecilia Tirtaine, Joël Augros
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288 pages
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English
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📖 Book - PDF

Film Marketing into the Twenty-First Century

Nolwenn Mingant, Cecilia Tirtaine, Joël Augros
Book details
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About This Book

How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.

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Information

Publisher
Bloomsbury Publishing
Year
2015
ISBN
9781844578412
Topic
Media & Performing Arts
Subtopic
Performing Arts
Edition
1

Table of contents