Multivariate Data Analysis: Pearson New International Edition PDF eBook
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Multivariate Data Analysis: Pearson New International Edition PDF eBook

Joseph Hair, William Black, Barry Babin, Rolph Anderson

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  1. 752 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF
No longer available

Multivariate Data Analysis: Pearson New International Edition PDF eBook

Joseph Hair, William Black, Barry Babin, Rolph Anderson

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Table of contents
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About This Book

For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. The authorsprovide an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques. In this 7th Edition, the organisation of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

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Information

Publisher
Pearson
ISBN
9781292035116

Table of contents