Dictionary of Marketing

Over 6,000 terms clearly defined

A. Ivanovic, Peter Collin

• Publisher: A&C Black Business Information and Development
• Year: 2014
• Print ISBN: 9781408152089
• eBook ISBN: 9781408102138
• Edition: 1
• Topic: Languages & Linguistics
• Subtopic: Linguistics
• Index: Languages & Linguistics

This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.

C

C2C commerce /ˌsiː tə siː ˈkɒmɜːs/ noun same as consumer-to-consumer commerce

CA abbreviation Consumers Association
cable television /ˌkeɪb(ə)l ˌtelɪˈvɪʒ(ə)n/, cable TV /ˌkeɪb(ə)l ˌtiːˈviː/ noun a television service which a viewer receives via a cable from a particular station and pays for on subscription

caging /ˈkeɪdʒɪŋ/ noun the handling of cash and cheques in a direct-mail operation

call /kɔːl/ noun a visit ○ The salespeople make six calls a day. ■ verb □ to call on someone to visit someone ○ Our salespeople call on their best accounts twice a month.

call in /ˌkɔːl ˈɪn/ phrasal verb 1. to visit ○ Their sales representative called in twice last week. 2. to telephone to make contact ○ We ask the reps to call in every Friday to report the week’s sales.

call bird /ˈkɔːl bɜːd/ noun a low-priced product advertised to attract customers to the point-of-sale where they can then be sold more profitable goods ○ We need a call bird to attract more customers.

call centre /ˈkɔːl ˌsentə/ noun a department or business that operates a large number of telephones and specialises in making calls to sell products or in receiving calls from customers to provide information or after-sales services (NOTE: A call centre often acts as the central point of contact between an organisation and its customers.)

call cycle /ˈkɔːl ˌsaɪk(ə)l/ noun the time between a salesperson’s visits to the same customer ○ Because we now have more customers to deal with, call cycles are getting longer.

call frequency /ˈkɔːl ˌfriːkwənsi/ noun the number of times a salesperson visits a specific customer during a period of time

calling line identification /ˈkɔːlɪŋ laɪn aɪdentɪfɪˌkeɪʃ(ə)n/ noun ➡

computer telephony integration

call letters /ˈkɔːl ˌletəz/ plural noun US a series of letters used to identify a radio station

call rate /ˈkɔːl reɪt/ noun the number of calls per day or per week which a salesperson makes on customers

call report /ˈkɔːl rɪˌpɔːt/ noun a report made by a salesperson after a visit to a customer ○ In his call report, the sales rep explained why he was experiencing sales resistance. ○ The call reports have to be handed in each week to the sales manager.

call to action /ˌkɔːl tʊ ˈækʃən/ noun a prompt which encourages a potential Internet purchaser to do something such as click to see a range of colours

camp /kæmp/ verb □ to camp on the line to have to wait on hold for a long time until someone answers your telephone call

campaign /kæmˈpeɪn/ noun a series of co-ordinated activities to reach an objective

cancellation clause /ˌkænsəˈleɪʃ(ə)n klɔːz/ noun a clause in a contract which states the terms on which the contract may be cancelled

cancellation date /ˌkænsəˈleɪʃ(ə)n deɪt/ noun the final date by which an advertisement must be cancelled if the advertiser does not wish to proceed

canned presentation /ˌkænd prez(ə)nˈteɪʃ(ə)n/ noun a standard sales presentation which some salespeople use all the time ○ When trainee sales reps are not sure how to approach customers they fall back on canned presentations. ○ The sales manager feels that the artificiality of canned presentations makes them ineffective.

cannibalisation, cannibalization /ˌkænɪbəlaɪˈzeɪʃ(ə)n/, cannibalism /ˈkænɪbəlɪz(ə)m/, noun a situation wh...

Table of contents

• Cover
• Title Page
• Contents
• Preface
• Pronunciation
• A
• B
• C
• D
• E
• F
• G
• H
• I
• J
• K
• L
• M
• N
• O
• P
• Q
• R
• S
• T
• U
• V
• W
• XYZ
• SUPPLEMENT
• eCopyright