This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
- 208 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.
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Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication
- Table of Contents
- Overview
- Chapter 1.Long Tails Long Tails and Pirates: The Big Themes
- Chapter 2. The End of Marketing?
- Chapter 3. Lovemarks and Buzz: Brands and Branding
- Chapter 4. Affluenza, Herds and Quirkology: Mysterious Consumer Behaviour
- Chapter 5. Creativity: Can You Learn It?
- Chapter 6. Personal Organisation: How to Get on With It
- Appendix I: A New Marketing Manifesto
- Appendix II: The One-Minute Summaries
- Online Resources
- Bibliography
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Yes, you can access Marketing Greatest Hits by Kevin Duncan in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over 1.5 million books available in our catalogue for you to explore.