eBook - ePub

Copycats

Name: Copycats
ISBN: 9781422160633

How Smart Companies Use Imitation to Gain a Strategic Edge

Oded Shenkar,

256 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Copycats

How Smart Companies Use Imitation to Gain a Strategic Edge

Oded Shenkar,

About this book

In the business world, imitation gets a bad rap. We see imitating firms as?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials.Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:· How to select the right model to imitate· How to avoid oversimplification of a model· Which imitation strategy to use· How to prepare and execute an implementation planEngaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.

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Yes, you can access Copycats by Oded Shenkar in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.