Harvard Business Review on Increasing Customer Loyalty
eBook - ePub

Harvard Business Review on Increasing Customer Loyalty

  1. 240 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Harvard Business Review on Increasing Customer Loyalty

About this book

How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:- Turn angry customers into loyal advocates- Get more people to recommend you- Boost customer satisfaction by satisfying your employees- Focus on profitable customers--whether they're loyal or not- Invest in the right CRM technology for your business- Mine customer data for more effective marketing- Increase your customers' lifetime value

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Yes, you can access Harvard Business Review on Increasing Customer Loyalty by Harvard Business Review in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. The Harvard Business Review
  3. Title Page
  4. Copyright
  5. Stop Trying to Delight Your Customers
  6. Companies and the Customers Who Hate Them
  7. The One Number You Need to Grow
  8. Putting the Service-Profit Chain to Work
  9. The Mismanagement of Customer Loyalty
  10. CRM Done Right
  11. Diamonds in the Data Mine
  12. Want to Perfect Your Company’s Service?: Use Behavioral Science
  13. Best Face Forward