Leading Digital
eBook - PDF

Leading Digital

Turning Technology into Business Transformation

George Westerman, Didier Bonnet

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  1. 256 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Leading Digital

Turning Technology into Business Transformation

George Westerman, Didier Bonnet

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About This Book

Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: •How to engage better with your customers
•How to digitally enhance operations
•How to create a digital vision
•How to govern your digital activitiesThe book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

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Information

Publisher
Harvard Business Review Press
Year
2014
ISBN
9781625272485
Topic
Negocios y empresa
Subtopic
Gestión
C
H
A
P
T
E
R
1
WHAT 
IS 
DIGITAL 
MASTERY?
If 
people 
knew 
how 
hard 
I 
worked 
to 
get 
my 
mastery, 
it 
wouldn’t 
seem 
so 
wonderful 
at 
all.
—MICHELANGELO
Sporting 
goods 
company 
Nike 
has 
built 
its 
business 
on 
innovation. 
According 
to 
CEO 
Mark 
Parker, 
“We’re 
an 
innovation 
company 
. 
. 
. 
Innovation 
and 
design 
is 
at 
the 
epicenter 
of 
all 
we 
do.”
1
That 
innova-
tion 
focus 
goes 
beyond 
Nike’s 
products 
to 
include 
the 
way 
it 
engages 
with 
customers 
and 
even 
the 
way 
it 
manages 
internal 
operations. 
And 
digital 
technology 
is 
making 
new 
kinds 
of 
innovation 
possible.
2
Online 
customers 
can 
order 
personalized 
shoes 
in 
hundreds 
of 
color 
combinations. 
Digital 
tools 
have 
made 
product 
design 
and 
manufacturing 
faster 
and 
more 
efficient 
than 
ever 
before. 
Additional 
digital 
capabilities 
have 
helped 
Nike 
to 
improve 
visibility 
and 
per-
formance 
in 
its 
operations, 
increasing 
efficiency, 
reducing 
waste, 
and 
enhancing 
corporate 
social 
responsibility 
in 
the 
company’ 
global 
supply 
chain.

Table of contents