eBook - PDF

Focusing on Your Customer

Name: Focusing on Your Customer
ISBN: 9781422172599

Harvard Business Review,

118 pages
English
PDF
Available on iOS & Android

eBook - PDF

Focusing on Your Customer

Harvard Business Review,

About this book

Closing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, you'll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. You'll also learn to:- Understand the service-profit chain
- Leverage the interrelationships among customer satisfaction, customer loyalty, employee capability, and company profitability
- Build and refine a process for delivering extraordinary value to your customers

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Yes, you can access Focusing on Your Customer by Harvard Business Review in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.