This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
- 96 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Do You Want to Keep Your Customers Forever?
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Table of contents
- Cover Page
- Title Page
- Copyright Page
- The Harvard Business Review Classics Series
- Do You Want to Keep Your Customers Forever?
- About these Authors
- Also by these Authors
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Yes, you can access Do You Want to Keep Your Customers Forever? by Joseph B. Pine, Don Peppers, Martha Rogers in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over 1.5 million books available in our catalogue for you to explore.