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"What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that RELATIONSHIPS are what matter. In this age, where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to have a great product with useful features and benefits.In Sell!: Open the Door and Close the Sale, Dale Carnegie Training shares the REAL modern sales cycle--one that is more like event planning than the traditional sales funnel. Readers will learn the four steps to modern selling. From developing your customer avatar to using the Internet to get leads, this book is a fresh take on the tried and true concepts in sales."