Visual Communication

From Theory to Practice

Jonathan Baldwin, Lucienne Roberts

• Publisher: Bloomsbury Visual Arts
• Year: 2019
• ISBN:
  9781350035294
• Edition: 1
• Topic: Design
• Subtopic: Graphic Design

Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.

Index

numbers in brackets refer to illustrations

ABC system, social class

29–30

aberrant readings

35, 146

Adbusters

[137–9]

adbusting

137

Adorno, Theodor

77

advertising

consumption 77

culture jamming 136–9

signs 78–9

Alliance Graphique

Internationale

58

amateur designers

146–55

anti drink-driving campaign

[179]

anti-Vietnam movement

[96]

apple packaging

[132]

Arnold, Matthew

74

art

153

design as 154–5

working in 100

Arts and Crafts Movement

32

attitudinal systems

31

Audi

[162]

audiences

Bierut 61

Brody 50

communication theory 24,

28–31, 42

describing 28–31

process theory 24, 28–31

Salonen 176

‘authentic’ culture

75, 76

authorship

38–9, 48, 62

autonomous art

153

see also ‘high’ art

Azumi, Shin and Tomoko

71, 101, 112–23

crockery [116–17]

Donkey 3 112, [118–19]

exhibition design [112, 123]

furniture [112, 113], [115],

[[118–21], 123]

The Music Tube 2000 [122]

badge designs

[177]

Baldwin, Jonathan

12–13, 15

Barron, Stuart

106

Barthes, Roland

36, 38, 48, 62

Baudrillard, Jean

134–5

Bauhaus

32, 49

Baylis, Trevor

[130], 131

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