- 192 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.
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Information
Index
numbers in brackets refer to illustrations
ABC system, social class
29–30
aberrant readings
35, 146
Adbusters
[137–9]
adbusting
137
Adorno, Theodor
77
advertising
consumption 77
culture jamming 136–9
signs 78–9
Alliance Graphique
Internationale
58
amateur designers
146–55
anti drink-driving campaign
[179]
anti-Vietnam movement
[96]
apple packaging
[132]
Arnold, Matthew
74
art
153
design as 154–5
working in 100
Arts and Crafts Movement
32
attitudinal systems
31
Audi
[162]
audiences
Bierut 61
Brody 50
communication theory 24,
28–31, 42
describing 28–31
process theory 24, 28–31
Salonen 176
‘authentic’ culture
75, 76
authorship
38–9, 48, 62
autonomous art
153
see also ‘high’ art
Azumi, Shin and Tomoko
71, 101, 112–23
crockery [116–17]
Donkey 3 112, [118–19]
exhibition design [112, 123]
furniture [112, 113], [115],
[[118–21], 123]
The Music Tube 2000 [122]
badge designs
[177]
Baldwin, Jonathan
12–13, 15
Barron, Stuart
106
Barthes, Roland
36, 38, 48, 62
Baudrillard, Jean
134–5
Bauhaus
32, 49
Baylis, Trevor
[130], 131
BBC...
Table of contents
- Cover
- Title Page
- Contents
- How to use this book
- The Theory
- The Practice
- Communication
- Culture
- Conflict
- Design/photography biographies
- Bibliography
- Index
- Credits
- Acknowledgements
- eCopyright
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Yes, you can access Visual Communication by Jonathan Baldwin,Lucienne Roberts in PDF and/or ePUB format, as well as other popular books in Filología & Diseño gráfico. We have over one million books available in our catalogue for you to explore.