The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end.
eBook - PDF
Public Information Campaigns and Opinion Research
A Handbook for the Student and Practitioner
- 208 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Public Information Campaigns and Opinion Research
A Handbook for the Student and Practitioner
About this book
This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States.
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Table of contents
- Cover
- Contents
- List of Contributors
- List of Figures
- List of Tables
- Foreword
- Campaigns and Surveys: An Introduction
- Part I: Communicating the message: theoretical approaches
- Chapter 1 - Information and Communication Campaigns: Linking Theory to Practice
- Chapter 2 - Modelling and Evaluating Public Relations Campaigns
- Chapter 3 - Towards a Theory of Campaigns: The Role of Opinion Leaders
- Part II: Planning and implementing national campaigns
- Chapter 4 - The Importance of Research in Planning and Developing Communications Campaigns: The UK Government Home Office Smoke Alarms Campaign
- Chapter 5 - Planning and Implementing a National campaign: Two Campaigns by the National Farmers Union
- Chapter 6 - Public Opinion Information and Campaign Strategies: An American Case Study
- Part III: Planning and implementing international campaigns
- Chapter 7 - Communicating 'Europe': Implications for Multi-Level Governance in the European Union
- Chapter 8 - Campaign Practices and Survey Use in the European Commission: The Eurobarometer Survey
- Chapter 9 - The Role of Survey Research in International Campaigns: What Can be Learnt From Case Studies?
- Part IV: Assessment of Effects
- Chapter 10 - Effective Campaign Assessment: How to Learn From Your Failures
- Chapter 11 - Using Survey Research to Determine the Effects of a Campaign
- Chapter 12 - Using Market Research Techniques to Determine Campaign Effects
- Conclusion
- Chapter 13 - Using Survey Research i Campaigns: A Summary and Checklist for the Student and Campaign Practitioner
- Index
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Yes, you can access Public Information Campaigns and Opinion Research by Hans-Dieter Klingemann, Andrea Römmele, Hans-Dieter Klingemann,Andrea Römmele in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over 1.5 million books available in our catalogue for you to explore.