Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response and contemporary power relations. Based on extensive empirical research, this book offers a range of challenging insights on media power, active audiences and moral panics.
eBook - PDF
The Circuit of Mass Communication
Media Strategies, Representation and Audience Reception in the AIDS Crisis
- 257 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
The Circuit of Mass Communication
Media Strategies, Representation and Audience Reception in the AIDS Crisis
About this book
This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society.
Trusted by 375,005 students
Access to over 1.5 million titles for a fair monthly price.
Study more efficiently using our study tools.
Information
Publisher
SAGE Publications LtdYear
1998Print ISBN
9780803977037
9780803977020
Edition
1eBook ISBN
9780857025944
Table of contents
- Cover
- Table of Contents
- 1 - Introduction
- 2 - The AIDS Public Education Campaign, 1986 -90
- 3 - News Variations
- 4 - AIDS and Television News
- 5 - AIDS on Television: Form, Fact and Fiction
- 6 - Sourcing AIDS News
- 7 - Producing AIDS News
- 8 - Media Impact on Public Beliefs about AIDS
- 9 - Resisting the Message: The Extent and Limits of Media Influence
- 10 - AIDS, the Policy Process and Moral Panics
- 11 - Conclusion
- Appendix: A Note on Method and Sample
- References
- Index
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.5M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1.5 million books across 990+ topics, we’ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access The Circuit of Mass Communication by David Miller,Jenny Kitzinger,Peter Beharrell in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over 1.5 million books available in our catalogue for you to explore.