eBook - PDF

Marshall McLuhan

Name: Marshall McLuhan
ISBN: 9781412932523

Janine Marchessault,

264 pages
English
PDF
Available on iOS & Android

eBook - PDF

Marshall McLuhan

Janine Marchessault,

About this book

?In quite a profound, high-modernist way, this succinct but comprehensive book deems its subject worthy of careful scholarly analysis. I applaud and recommend it for taking much of the nonsense out of McLuhan? - Topia Journal

?Feted and reviled in his own lifetime, Marshall McLuhan has made a dramatic comeback in recent years. Marchessault gives a balanced and carefully considered appraisal of McLuhan?s contribution to cultural theory, which may be even more pertinent now, in the early twenty-first century, than when he originally formulated it in the 1950s and ?60s?

Jim McGuigan, Professor of Cultural Analysis, Loughborough University

Why is McLuhan important? What use can we make of his approach to the media today? In this insightful critical introduction, McLuhan?s contribution is carefully explained and his reputation reassessed. The book:

· Explains McLuhan?s key ideas

· Engages with critical issues in media and contemporary art

· Demonstrates the relevance of his work for students

of media and communications

· Addresses his methodological contribution

· Revises our understanding of his place in the history of ideas.

Illustrated with many examples from the network society, the book works as a guide to anyone who wants to know why McLuhan is important.

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Yes, you can access Marshall McLuhan by Janine Marchessault in PDF and/or ePUB format, as well as other popular books in Social Sciences & Cultural & Social Anthropology. We have over one million books available in our catalogue for you to explore.