Summary: Platform Leadership
Review and Analysis of Gawer and Cusumano's Book
BusinessNews Publishing
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Summary: Platform Leadership
Review and Analysis of Gawer and Cusumano's Book
BusinessNews Publishing
About This Book
The must-read summary of Annabelle Gawer and Michael Cusumano's book: `Platform Leadership: How Intel, Microsoft and Cisco Drive Industry Innovation`.
This complete summary of the ideas from Annabelle Gawer and Michael Cusumano's book `Platform Leadership` shows that the key to success in the high tech field is to succeed in moulding your product into a platform. Platform leaders use a business strategy which entails four key levers of platform leadership. In their book, the authors explain each of these levers and include case studies to demonstrate their uses and the advantages they can bring. This summary is a must-read for any entrepreneur who wants to create exceptional revenue for years to come by following in the footsteps of platform leaders.
Added-value of this summary:
ā¢ Save time
ā¢ Understand key concepts
ā¢ Expand your knowledge
To learn more, read `Platform Leadership` and find out how you can develop your products and services into a platform.
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Summary of Platform Leadership (Annabelle Gawer and Michael Cusumano)
Overview: The Four Levers Approach To Achieving Platform Leadership
- Scope ā what to do inside the firm and what to let other companies do.
- Technology ā how the system will function, interface and who owns the intellectual property.
- Relationships ā whether the relationship with those developing complementary products is collaborative or competitive.
- Organization ā how the firm will be structured internally to support the other three levers.
- At the birth of an industry, one or just a handful of firms develop virtually all of the components required to make their product.
- Over time, the product gets broken down into modules so enhancements can be made independent of advances in other areas.
- Specialized firms gradually emerge to develop certain components or modules better than the generalist can achieve. These modules are interchangeable with those developed by the industry leader.
- At this point, the industry leader no longer attempts to do everything themselves. Instead, they start acting as the platform leader ā making their products the foundation on which other companies are developing their products or services. Now, the more firms that are developing complements, the better, since that will increase the value of the platform by drawing an increasing number of customers to it. The greater the innovations which are developed by others, the higher the value of the platform grows, starting a virtuous cycle that is self perpetuating.