The must-read summary of Robert Kaplan and David Norton's book: `The Execution Premium: Linking Strategy to Operations for Competitive Advantage`.

This complete summary of the ideas from Robert Kaplan and David Norton's book `The Execution Premium` explains that the concept of an `execution premium` is the extraordinary value which gets created by an organisation when it clarifies its strategy and then demonstrates an ability to follow through and execute that strategy in the marketplace. The execution premium may be manifested in several different ways – as an increase in the company’s share price, in greater revenues, in broader brand recognition, as enhanced customer loyalty or in terms of greater employee commitment. In their book, the authors explain the six stages that are required to link strategy formulation systematically and consistently with operational execution.

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To learn more, read `The Execution Premium` and improve your company's ability to effectively execute strategies.