Summary: Momentum
Review and Analysis of Ricci and Volkmann's Book
BusinessNews Publishing
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Summary: Momentum
Review and Analysis of Ricci and Volkmann's Book
BusinessNews Publishing
About This Book
The must-read summary of Ron Ricci and John Volkmann's book: `Momentum: How Companies Become Unstoppable Market Forces`.
This complete summary of the ideas from Ron Ricci and John Volkmann's book `Momentum` shows that, in the marketplace of digital products, consumers make buying decisions based on the viability of the company offering the products or services. They donāt want to buy products that cannot be upgraded in the future, or services that wonāt be able to be extended as new technologies become available. In their book, the authors explain that the central challenge for businesses today is to build and sustain momentum. This summary demonstrates the six key forces that you can implement in order to generate momentum in your company.
Added-value of this summary:
ā¢ Save time
ā¢ Understand key concepts
ā¢ Expand your business knowledge
To learn more, read `Momentum` and discover the key to becoming the top consumer choice in today's digital product marketplace.
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Summary of Momentum (Ron Ricci and John Volkmann)
Analysis: The Emergence of Momentum as a Key Business Driver
- Digital products are never finished. When a consumer buys a car, he or she does so in the expectation of using it for a number of years and then replacing it. By contrast, when people buy a digital product, they do so in anticipation of being able to upgrade it in the future with the next generation of the same product. Plus, they expect backwards compatibility ā so the data they collect and store with their present product will be able to be transferred to the next generation product and still used.
- Digital products never work alone. When someone buys a razor blade, they can be confident it will work on all beards and with any type of shaving cream available. By contrast, whenever someone considers buying a digital product or service, they have to evaluate whether the new product will interface successfully with all their existing digital equipment. Unless a digital product has a high degree of compatibility with other elements of the consumerās existing set-up, the new product will add no value. And ordinary consumers have become quite sophisticated in their understanding of how technologies can work together.