Summary: The Invisible Continent
Review and Analysis of Ohmae's Book
BusinessNews Publishing
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Summary: The Invisible Continent
Review and Analysis of Ohmae's Book
BusinessNews Publishing
About This Book
The must-read summary of Kenichi Ohmae's book: `The Invisible Continent: Four Strategic Imperatives of the New Economy`.
This complete summary of the ideas from Jenichi Ohmae's book `The Invisible Continent` shows that the discovery of a new continent has always created substantial opportunities to create wealth. According to Ohmae, the same opportunities are arising today, not because of the discovery of a new physical continent but due to the emergence of an āinvisible continentā transcending physical and national boundaries. In his book, the author discusses the four dimensions that influence the new economy and how their interconnection must be understood and taken into account. This summary will provide you with in-depth knowledge on each of these dimensions and enable you to move forward with confidence.
Added-value of this summary:
ā¢ Save time
ā¢ Understand key concepts
ā¢ Expand your business knowledge
To learn more, read `The Invisible Continent` and discover the key to successful business in the 21st century.
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Summary of The Invisible Continent (Kenichi Ohmae)
1. The Concept of an Invisible Continent
- The Visible Dimension
The economic activities of the āold worldā or āreal worldā businesses. The more activity there is in other dimensions, the more consumer demand there is for the traditional locally produced products and services. - The Borderless Dimension
The preference of consumers to buy the highest possible quality goods and services at the most competitive prices available ā compelling companies to source components anywhere in the world where they can be produced efficiently. (And the ability of individuals to invest their own funds in any country they choose without restriction). - The Cyber Dimension
The enabling technology of the Internet ā a seamless combination of computers and communication technologies which can deliver information and electronic services anywhere in the world on demand. - The Dimension of High Multiples
The unprecedented leverage ā in terms of borrowing power or the equity marketās P/E ratios ā awarded by the markets to companies which are actively staking out new territory in the invisible continent. These multiples are based on anticipation of future earning power.
- Information can be moved easily around the new continent, across any national or corporate boundaries.
Therefore, companies cannot control their markets. Consumers control the supply and demand chains. Savvy global producers are now acknowledging that fact ā and following the lead of their consumers. The transparency of efficient markets is all pervasive. - The new continent is easy to enter for anyone who is prepared to abandon their old way of thinking.
The barriers to entry to the invisible continent are virtually nonexistent. For the next few decades, there will be an intensive battle between those who see the Internet as being too unsafe and unreliable against those who believe the Internet will ultimately embrace all commercial transactions on the planet. - Any nation, company, race of people or individual can enter the invisible continent on equal competitive terms.
The price of entrance is simply to adopt a new way of thinking and behavior. Wealth in the invisible continent accrues to people with different skill sets than in the physical world. Thus, marketability and rewards will flow to new segments of society. - The new continent is egalitarian ā there is no āeliteā.
Thus, individual values are highly sought after and rewarded in the invisible continent.