eBook - PDF
Type Matters
The Rhetoricity of Letterforms
Christopher Scott Wyatt, Dànielle Nicole DeVoss
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- 408 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Type Matters
The Rhetoricity of Letterforms
Christopher Scott Wyatt, Dànielle Nicole DeVoss
Book details
Table of contents
Citations
About This Book
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Information
Topic
ConceptionSubtopic
TypographieTable of contents
- Front cover
- Series page
- Title page
- Copyright page
- Contents
- Introduction: Type Matters
- 1 On Type and Typographic Anatomy
- 2 Type Reveals Culture: A Defense of “Bad” Type
- 3 “Give Us Back Our Serifs”: The Cultural Rhetoric of Rage Against the [New] Google Logo
- 4 The Development of Typeface Personas and the Consequences of Perceived Identities
- 5 Nostalgia for Handwriting: The Rhetoric of Comics Lettering
- 6 “All Your Font Are Belong to Us”: Gaming in the Late Age of Print
- 7 Why I Hate Times New Roman, and Other Confessions of a Creative-Critical Scholar
- 8 Why Bookerly Isn’t (and Why That’s Not Such a Terrible Thing)
- 9 Jan Tschichold’s Renunciation of Die Neue Typographie: The Anatomy and Ethics of a Typographical Reversal
- 10 Typographic Nationalism and the Banal Uniformity of Imagined Communities
- 11 Logotypes in Place: A Visual Rhetorical History of Cigar City
- 12 Font of Wisdom: The Vernacular Rhetoric of the Serenity Prayer
- 13 Standardized Typography in Interactive Internet Environments
- 14 Kinetic Typography: Reinserting Embodied Delivery into Recorded Oral Texts
- Type Subject Index
- Keyword Index
- Contributors
- Back cover