eBook - ePub

Content Marketing Strategies For Dummies

Name: Content Marketing Strategies For Dummies
ISBN: 9781119154563

Stephanie Diamond,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Content Marketing Strategies For Dummies

Stephanie Diamond,

About this book

Drive your content marketing campaign toward success

Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide.

Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that.

Analyze customer data to better understand your target audience's journey
Leverage social platforms, such as Facebook and Twitter, to develop channel promotions
Create and curate intelligent, engaging content that leads to action
Build upon your previous success with closed-loop analysis

Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

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Yes, you can access Content Marketing Strategies For Dummies by Stephanie Diamond in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.