Business Plans For Dummies
Paul Tiffany, Steven D. Peterson
- English
- ePUB (apto para móviles)
- Disponible en iOS y Android
Business Plans For Dummies
Paul Tiffany, Steven D. Peterson
Información del libro
Whether you're launching a new business or working to strengthen or expand an established one, a business plan is your road map tosuccess
Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yetsometimes business owners go full speed ahead withoutobjectives, a mission, orevena destination in mind, much less a mapshowing themhow to get there. That's why so many businesseshave difficulty making it – and unfortunately, severaldon't– intoday's competitivemarketplace.
Business PlansForDummieshelps youstartanewbusinesswith clear goals and a path forward toreachthosegoals.If you already have a business, thisno-nonsense and comprehensive guidecan help you realistically determine where your business is and where you want totake it.You'll learn to:
- Create a detailed businessplan
- Putthat planinto action(instead of in a drawer)
- Use the plan to secure financing
- Prepare for opportunities
- Avoid commonpitfalls
In short, ?Business PlansForDummies?helps youcreate a mapto help you take your business where you want it togo. You'll discover how to:
- Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others
- Clarify and crystallize your company's mission, vision, and values
- Analyze your industry and your competition
- Identify your customers, including their needs, habits, purchase triggers, and decision-making processes
- Objectively analyze your company's strengths and weaknesses
- Analyze your financial situationtocreaterealistic forecasts andbudgets
- Recognize trends and anticipate changes, both in the overall economy and in your industry
- Plan for growth, based on new markets, yourproduct'slife cycle, or the creation ofnewproducts
- Structure your organization
- Nurture leadership
Complete with diverse techniques and approaches plus a sample business plan, ?Business PlansForDummies?gives you detailed how-to for designing a dynamicbusiness plan that willhelp you navigatethe inevitable curves and detours in today's marketplaceandkeep you oncourse.If you're abusiness ownerorentrepreneur– or you want to be one – this friendly and accessible guideis a must-have resource.