Notes
Introduction:
[1] Another indicator is customer satisfaction, which played an important role in the development of quality management systems.
[2] Key words used in the revision included corporate image, organizational identity, organizational image, corporate brand equity and corporate branding; cited in Walker, Kent (2010) “A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory,” Corporate Reputation Review, Vol. 12 (4): 358-359.
[3] Martineau, Pierre (1958) “Sharper Focus for the Corporate Image,” Harvard Business Review, Vol. 36 (November-December): 49-58.
Chapter 1:
[1] Practice Institute of Practitioners in Advertising IPA (2006) The Intangible Revolution: How Intangible Assets are Transforming Management and Reporting.
[2] Alloza Losana, Ángel (2012) “La evolución de la gestión de los intangibles en España,” Harvard Deusto Business Review (November): 35-37.
[3] Montañés, Pascual (2011) Aquí quién manda, Pearson Editores, Madrid.
[4] Alloza Losana, Ángel (2011) “La economía de la reputación: un nuevo modelo de gestión empresarial,” Harvard Deusto Business Review, Vol. 207 (December): 44-53.
[5] Alloza Losana, Ángel (2001) “La gestión estratégica de la marca” in Villafañe, Justo (ed.) El estado de la publicidad and el Corporate en España and Latinoamérica, annual report, chapter 4: 207-264, Pirámide, Madrid.
[6] Bourdieu, Pierre (2000) “Las formas del capital: capital económico, capital cultural, and capital social,” in Bourdieu, Pierre (1st edition) Poder, derecho, and clases sociales, chapter 4: 131-164, Desclée de Brouwer, Bilbao.
[7] Oliver, Xavier, and Alloza Losana, Ángel (2009) Atrapados por el consumo, LID Editorial Empresarial, Madrid: 135-141.
[8] Alloza Losana, Ángel (2011) “La economía de la reputación: un nuevo modelo de gestión empresarial,” Harvard Deusto Business Review, Vol. 207 (December): 44-53.
[9] Alloza, Ángel, and Noya, Francisco Javier (2004) “Capital disonante: la imagen de las inversiones españolas en América Latina,” in working paper No. 6/2004: 7, Real Instituto de Estudios Internacionales and Estratégicos.
[10] Ponzi, Leonard; Fombrun, Charles J.; and Gardberg, Naomi A. (2011) “RepTrakTM Pulse: Conceptualizing and Validating a Short-Form Measure of Corporate Reputation,” Corporate Reputation Review, Vol. 14 (1): 15-35.
[11] Fombrun, Charles, and Van Riel, Cees (2004) Fame and Fortune: How Successful Companies Build Winning Reputations, Pearson-Financial Times, New York: 155-175.
[12] Anholt, S. (2002) “Foreword to the Special Issue on Place Branding,” Journal of Brand Management, Vol. 9 (4-5): 230.
[13] Anholt, S. (2002) “Foreword to the Special Issue on Place Branding,” Journal of Brand Management, Vol. 9 (4-5): 59-60.
[14] Anholt, S. (2002) “Foreword to the Special Issue on Place Branding,” Journal of Brand Management, Vol. 9 (4-5): 59-60.
[15] Barton, Dominic (2011) “Capitalism for the Long Term,” Harvard Business Review (March).
[16] Alloza, Ángel, and Martínez, Luis Carlos (2007) “La medición and el fortalecimiento de la reputación corporativa,” in Hernández Robledo, Miguel Ángel; Losada Vázquez, Ángel; and Macías Castillo, Agustín (coords.) (2007), Estrategia and conducta social de la organización, Universidad Pontificia de Salamanca, Salamanca: 113-118.
[17] Fombrun, Charles, and Van Riel, Cees (1997) “The Reputational Landscape,” Corporate Reputation Review, Vol. 1 (2): 5-13.
[18] Cornelissen, Joep; Christensen, Lars Thøger; and Firat, A. Fuat (2009) “New Tensions and Challenges in Integrated Communications,” Corporate Communications: An International Journal, Vol. 14 (2): 207–219.
[19] Alloza Losana, Ángel (2011) “La economía de la reputación: un nuevo modelo de gestión empresarial,” Harvard Deusto Business Review, Vol. 207 (December): 44-53.
[20] Alloza Losana, Ángel (2012) “La evolución de la gestión de los intangibles en España,” Harvard Deusto Business Review (November): 35-38.
[21] Costa, Joan (2009) El DirCom hoy. Dirección and Gestión de la Comunicación en la nueva economía, CPC Editor (3rd edition), Barcelona: 17-19.
[22] Abril, Luis (2011) “El precio de la fama,” Actualidad Económica, (September): 42
[23] Weigelt, Keith, and Camerer, Colin (1988) “Reputation and Corporate Strategy: A Review of Recent Theory and Applications,” Strategic Management Journal, Vol. 9: 443-454.
[24] Hall, Richard (1992) “The Strategic Analysis of Intangible Resources,” Strategic Management Journal, Vol. 13: 135-144; Mahon, John F. (2002) “Corporate Reputation: A Research Agenda Using Strategy and Stakeholder Literature,” Business & Society, Vol. 41 (4): 415-445; Roberts, Peter W., and Dowling, Grahame R. (2002) “Corporate Reputation and Sustained Superior Financial Performance,” Strategic Management Journal, Vol. 23: 1077-1093; Hoopes, David G.; Madsen, Tammy L.; and Walkers, Gordon (2003) “Guest Editors’ Introduction to the Special Issue: Why Is There a Resource-Based View? Toward a Theory of Competitive Heterogeneity,” Strategic Management Journal, Vol. 24: 889-902.
[25] Kotler, Philip; Kartajaya, Hermawan; and Setiawan, Iwan (2011), Marketing 3.0. From Products to Customers to the Human Spirit, John Wiley & Sons Ltd: 41-62; Barton, Dominic (2011) “Capitalism for the Long Term,” Harvard Business Review (March); Alloza Losana, Ángel (2011) “La economía...