Winners and Losers

Creators and Casualties of the Age of the Internet

Kieran Levis

• Editorial: Atlantic Books
• Año: 2009
• ISBN:
  9781848873131
• Categoría: Business
• Categoría: Business General

Kieran Levis tells the stories of some of the most innovative businesses of recent times to explain how a few succeeded - when so many failed - in creating entirely new markets and dominating them. He shows how Amazon and Google rose from nothing to enormous heights, whilst IBM, Kodak and AOL plummeted from them; how Nokia and Sky bounced from near-bankruptcy to global leadership; and charts the incredible rise and fall and rise again of Apple. Told with clarity, wit and pace, these dramatic stories reveal what it was about a few winners that enabled them to hold onto their prizes, whilst the absence of these qualities crippled the losers.

INDEX

@Home 96

A&C Black 257

abstractions 348–50

Accept.com 102

Adair 220

adaptation 361–4

Adobe 37, 373

Adobe Acrobat 37

advertising

Amazon 93–4, 94, 95

AOL 147–8

Apple Computer 29, 34, 41

Craigslist 275–8

Encyclopædia Britannica 258

Google 193, 195–8

Webvan 108

AdWords 196–8

Akers, John 249–51, 252–4, 256, 351

Alando.de 183

Albertson 115

Allen, Howard 63–4, 65

Allen, Paul 146

AltaVista 190, 191, 193

Alward, Peter 62

Amazon 1, 81, 86–105, 106, 111, 122, 187, 198, 218, 221, 286, 347–8, 363, 366, 369

acquisitions programme 96, 101–2

advertising 93–4, 94, 95

affiliates 102

assessment 104–5

auction services 101, 180–1

branding 374

business model 92–3

business networks 381–2

culture 97–8

customer care 100, 162, 162–3, 372

customer experience 98–100

diversification 95–6

funding 92–4, 95

growth 93, 94–6, 104

and the Internet stock collapse,

2000 103–4

launch 90–2

losses 95, 102, 103–4

market focus 166–7

music sales 96

organizational capabilities 79

origins 87–90

profit margins 175

proposition 115

recruitment 96–7, 378

revenues 9...