The Rise of E-Commerce
From Dot to Dominance
James Roper
- 304 páginas
- English
- ePUB (apto para móviles)
- Disponible en iOS y Android
The Rise of E-Commerce
From Dot to Dominance
James Roper
Información del libro
The amazing and authoritative story of e-commerce: its origins, evolution and astonishing ascendence. The amazing and authoritative story of e-retail: its origins, evolution and astonishing ascendance.Meet the pioneers and businesses that explored the possibilities of the emerging virtual world, review the technology innovations that paved the way, and journey the rocky road to dominationfor the online shopping industry. As the founder of the UK's industry association for e-commerce (IMRG), author James Roper was therefrom its inception… 'An important and well-timed book about how the humdrum business ofshopping was reinvented online. James Roper is a persuasive advocate for therole of collaboration in innovation, who was instrumental in jumpstarting the e-retail industry by methodically tackling every obstacle that blocked its earlyprogress… In this book, Roper offers a fascinating glimpse at how a motleyassemblage of inventions evolved, often in surprising ways, into today'sstaggeringly powerful e-retail industry. Stuffed with eye-opening facts andstatistics The Rise of e-Commerce is an essential read for anyone who is interestedin the evolution of modern retailing.' Nick Robertson, Co-founder and Ex-CEO, ASOS