Media Industries in Crisis
What COVID Unmasked
Vicki Mayer, Noa Lavie, Miranda Banks, Vicki Mayer, Noa Lavie, Miranda Banks
- 282 páginas
- English
- ePUB (apto para móviles)
- Disponible en iOS y Android
Media Industries in Crisis
What COVID Unmasked
Vicki Mayer, Noa Lavie, Miranda Banks, Vicki Mayer, Noa Lavie, Miranda Banks
Información del libro
This edited volume offers a global overview of the immediate impacts the COVID pandemic had on local and national film, television, streaming, and social media industries—examining in compelling detail how these industries managed the crisis.
With accounts from the frontlines, Media Industries in Crisis provides readers with a stakeholder framework, management lessons, and urgent commentaries to unpack the nature of crisis management and communications. The authors show how these industries have not only survived, but often thrive amidst a backdrop of critical national and regional emergencies, wars, financial meltdowns, and climate disasters. This international collection—featuring case studies from 16 countries—examines how media industries managed all of these crises, successfully rebranding themselves as "essential" while making power plays in politics, economics, and culture. The chapters reveal key lessons for the meltdowns, tectonic shifts, and struggles ahead.
This collection will be of interest to media and communication students, particularly those focused on media industries, crisis communications, and management, as well as to practitioners working in media industries.