Can I Change Your Mind?

The Craft and Art of Persuasive Writing

Lindsay Camp

• Editorial: A&C Black Business Information and Development
• Año: 2009
• ISBN:
  9781408102534
• Edición: 1
• Categoría: Persönliche Entwicklung
• Categoría: Schreib- & Präsentationsfähigkeiten

These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.

Engaging, entertaining and-as you'd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.

'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian )

'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore