Leadership in the Creative Industries

Principles and Practice

Karen L. Mallia

• Editorial: Wiley-Blackwell
• Año: 2019
• ISBN:
  9781119335795
• Edición: 1
• Categoría: Social Sciences
• Categoría: Media Studies

A groundbreaking book that explores the theory and practice of leading in the creative workplace

Leadership in the Creative Industries is a much-needed guide to the theory and practice of the creative leadership skills that are essential to lead effectively in creative fields. As the growth of creative industries continues to surge and "noncreative" businesses put increasing emphasis on creativity and innovation, this book offers a practical resource that explores how to confidently lead a workforce, creatively.

In order to lead creative people it is essential to understand the creative process, creativity, and the range of variables that affect it. This book fills a gap in the literature by exploring the creative leadership practices that are solidly grounded in evidenced-based research. The author includes suggestions for overcoming the challenges associated with leading creative people, and puts to rest many of the current industry misconceptions about leading creatively. This vital resource:

• Is the first book that highlights the theory and practice of creative leadership skills in the creative industries
• Includes best practices of leading for creativity, and reveals what encourages creativity and what suppresses it
• Debunks commonly held myths about leading a creative workforce with evidence-based guidance
• Contains a wealth of helpful tips, visualizations, callouts from primary research, and anecdotes from recognized thought leaders, to highlight and underscore important principles.

Written for academics and students of leadership, those working or aspiring to work in the creative industries, Leadership in the Creative Industries puts the focuses directly on theory and practice of creative leadership in creative fields.

Index

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a

• Adams, John Quincy 247
• ADC see Art Directors Club (ADC)
• advertising industry 2, 9, 10, 12, 20, 131, 206
  • emotional advertising 238
  • introverts in 208
  • professional networks 73–74
  • women in 75, 151, 208
• affinity groups 75
• ageism 209
• agreeableness 96
• Akwue, Jonathan 217
• Ali, Muhammad 10
• Amabile, Teresa 17, 39, 64, 144, 148f, 239–240
• Amazon 35, 78
• ambiguity, tolerance of 56
• American Academy of Advertising (AAAs) 74
• American Advertising Federation (AAF) 73
• American Association of Advertising Agencies (4A’s) 73
• American Council of Emotionally Manipulative Advertisers (ACEMA) 238
• American Institute of Architecture (AIA) 74
• Anders Ericsson, K. 115
• androgyny, psychological 56
• AOL Build 13
• Apple Corporation 10, 34, 36–37, 55, 144
• applied creativity 9
• apprenticeships 217
• Armano, David 132, 133
• Art Directors Club (ADC) 74, 206, 215–216
• artificial intelligence 260
• artists, creativity of 10
• A...